In this article we take a look at why you should use social media for your small business. We look at 5 reasons why you should be using social media to boost your business online.
1. RETURN ON INVESTMENT
You constantly have an online presence with social media, you don’t pay for slots or domains. Your page makes you accessible to your customers with no cost to using social media. Many smart marketers utilise the traffic flowing through social media and many networks offer direct, targeted marketing which is nothing like we have seen from traditional marketing techniques.
This is a much more personal method of segmenting potential customers and enables an organisation to implement remarketing strategies with higher ROI’s as its easier to understand their respective markets with the vast information at their disposal through social media.
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While social media offers your customers an additional channel to connect with you, social media can help influence how high your website ranks in search engines such as Google.
If you have interesting and compelling content to share, you can post this to social media and, if people are interested they can interact with these posts through ‘likes’, ‘shares’ etc. This reaction causes what is known as social signals which allows search engines to take this into account when establishing what website ranks higher than the rest, having a sprawled foundation with traffic flowing from various places across the internet this would hold an organisation in higher stead than another organisation with an excellent website but no social presence.
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3. FREE MARKET RESEARCH
Traditional market research consisted of questionnaires, or ‘tell us how we did’ on the bottom of receipts, but, NO MORE! When a business establishes a decent social media following with interactive followers, a business can see the daily changes in consumer attitudes to products, trends and behaviours. This will allow planning for the future and longevity of the organisation as changes in the market are much easier to spot at the early stages of, lets say production; imagine spending your entire winter attire budget on woolly hats when your social media feed is filled with people wanting the newest wigs which protect your hair (sounds crazy but it may happen!).
4. YOU CAN BE UNIQUE
How difficult is it to communicate your USP? (unique selling point), the answer is extremely if you don’t know how or if you don’t posses the tools required to accomplish such a feat.
If you view PaddyPower’s Twitter. They are a gambling website who have established relationships through speaking to their target market as if they were friends at the pub. They do this by posting content that relates directly to current affairs that their consumers are interested in and also put it across in their own personality where people feel as if its just one person behind PaddyPower’s Twitter account – this is the goal. PaddyPower’s competitors do not come close to this level of personal marketing and is the reason why many gambling companies are now starting to copy this method, if they are, then YOU should be also.
5. PROVIDING VALUE
If you can provide a truly valuable service to your target market then you will be able to position yourself as an expert in your industry. Whether that’s educational and entertaining blogs, posts, or tweets, if you are solving a problem or providing information, you’re adding value that customers will appreciate. This is often confused with monetary value through discount codes, BOGOF offers etc. Monetary value is the easiest method for businesses but begs the question – if your doing it, then so is your competition, so how valued will your customer feel and will your customer even remember you to spend that voucher? I doubt it.
If you think of social media marketing as a tool for your business and not what teenage boys and girls use to keep up with the Kardashians then you will be giving your business the opportunity to thrive in the online world, which has a population many times more than the town/city you currently reside – more people = more business.
There are plenty of businesses and articles online that can help you get started but the most important thing to take away is that, you and your business should be yourselves and reflect your goals and values, this will attract the right customers to you and will be much more beneficial in the long run in terms of return on investment which you can then utilise for future marketing strategies.
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