Have you ever asked yourself why isn’t anyone coming to my website? I bet you have, because you’re not the only one. Right now there are thousands of people searching for the product or services that you offer, but they are not coming to your website for a wide variety of reasons.
In this blog post, we will look at the most common problems that business owners face when attracting more visitors to their websites, then we will look at how you can fix them. If you’re in too much of a rush, you may just want to check out our search engine optimisation service
1. Your website content sucks.
Your website content is very important when it comes to ranking in the search engines. Search engines love unique content, they love interesting content and they love content that fulfills a need.
The search engines use many different processes to determine if your website content is relevant to the search terms the user has input. If a user clicks back out of your site very quickly then the search engines know that your website is not relevant to that search, and therefore over time, your ranking will go down.
Visitors can leave your website for a variety of reasons, the big ones being:
• Hard to find what they need
• Content not relevant
• Content hard to read
• Website design is out-dated
• Content stuffed with keywords
The last point in the list is something that you should take care in doing when creating your own content. Many years ago you could rank on the search engines by stuffing your articles with keywords that you wanted to rank for and to an extent this method is still used, but some businesses go over the top.
If you stuff your website content with keywords then your visitor is going to get annoyed and then leave your site, never to return. Instead of writing your content for the search engines, write your content for your visitors first. You can still sprinkle keywords here and there but don’t over do it!
2. Your SEO sucks.
Many of our competitors in the website design and development industry are very good and achieve great results for their clients, but some of them absolutely suck, I believe the right term would-be cowboys. Now a cowboy website builder usually buys a theme from a site online, changes a logo, adds your content and charges you anything from £99-£1500, they often talk a good talk, so be careful!
The site built by the cowboy in some cases may even look good and you wouldn’t be able to tell any different, but just like a swan, under the surface tells a different story. Your website could contain junk code and link to all different types of files that you don’t need. This slows your website down, and web page speed is a known factor that influences search engine rankings.
Cowboys usually don’t know anything about coding a website, and have no idea of search engine best practices. We have lost count of the amount of times we have came across a new website build that lacks even the basics of on page optimisation(SEO).
If your on page search engine optimisation hasn’t been done or doesn’t target the right visitors then your website is just going to sit out there in cyberspace collecting dust.
If you want to fix your seo, check out our page SEO Cardiff
3. You are not social.
Social media marketing is a great way of getting more clients and customers to your website. You can share great content with potential clients in an instant. Being social on Facebook, LinkedIn, Twitter and Instagram can help people find your website without being at the mercy of the search engines.
4. Your website looks like it was built 15 years ago.
Would you drive around in an old van that was falling apart, was blowing black smoke out of the exhaust and white smoke from the engine all while having your logo plastered on the side of the same van? Hopefully the answer is no.
You wouldn’t want to represent your business as unprofessional and the same should hold true for your website.
Not only is an out-dated website bad for search engine optimisation but an old ugly website doesn’t give your visitors the confidence they will need to make a purchase through you. Your potential customer can get 10 quotes from 10 different companies in the next hour, if your website doesn’t look good then your business is not getting the sale.
5. Dave from the pub made your website
Dave, nice man, saved you a few quid on your old website, but what he more than likely did was put off potential customers, losing your business potentially thousands, but before you go an shout at Dave it wasn’t really his fault.
Everyone knows of a guy who knows of a guy who can make a website. We have heard it many times before, when we talk to potential customers we will often get one or two per year that say “why would I pay that? When … from … can make it for …” Rather than haggle over the price we try to explain that even though you could get a website for £99 would you rather a website that costs £99 and is never found by your customers or a site that costs £5000 that has a 3000% return on marketing investment (ROMI) for your business?
Good websites are not cheap, if that means you have to invest extra to get the website that your business deserves then you should consider it, you won’t regret it.