If you are asking yourself right now why do I need a web designer, it shows that your on the fence, you either want a website for your business and don’t know what’s the best option or you are unconvinced that spending a lot of money on a website design is suitable for your business.
Firstly, I would say don’t worry, you are not the first person to be asking why do I need a web designer, and you won’t be the last. With this article we will look at exactly why you would need a web designer.
1. Your competition all have websites that look better than yours.
One of the main reasons why some people act on something in life is that someone they know has something and they want it. In terms of website design it could be your competition:
• Has a better looking site
• Gets more business from online
• Makes more money than you
• Has a website that works on phones
If any of the above are true then you will need a website designer because chances are they have paid a good web development agency to carry out work for them, and if your business doesn’t have a good website you are getting left behind.
Your website is one of your most important sales tools, it works for your business 24/7 and if you have a website that looks old and untrustworthy then you could be losing thousands in revenue.
2. Improved conversions.
A good website designer should know what elements are needed on a website to convert more visitors into customers, if they do not then you are going to end up with a website that once again loses your business revenue.
If making the most out of what you have is very important to you then you should consider getting a website designer to help you design your website so that your customers will love it.
Businesses with lower budgets will often turn to someone they know from down the pub to design their websites and then will wonder why someone would pay £5000+ for a website, but the truth is Dave from the pub maybe a nice guy, but what does he know about SEO, Conversion Optimisation, UX, Responsive design and development and so on.
A cheap website may look a better value for money, but usually they end up costing the business in the long run. One of our clients had a website that was badly designed and developed. After hiring us we gave them a new website, provided them with our SEO services and within the first year the website alone had made the business a 4000% return on marketing investment (ROMI).
3. You need a website that works on all devices.
Designing and developing a website that works across all devices such as iPhones, iPads, desktop computers and laptops can be very difficult. In our experience we have never seen a website built by someone with no design or development experience work as it should.
If mobile traffic is important to your business (it should be) then you will need a website designer to help you build a site that works great on all mobile devices and all of the latest browsers.
4. You don’t want a slow website.
Slow websites can lose your business so much money. It is estimated that if a website takes longer than 2 seconds to load then the visitor will leave, possibly costing that business thousands in revenue.
Slow websites are caused by a number of things including:
• Bloated Code
• Non optimised code
• Non optimised imagery
• No browser caching
Without getting to technical and putting you to sleep quicker than a sleeping tablet ever will, the code within a website is very important. It is important to the user, to the search engines and to the overall quality of the website. Bloated code is code that has too much code within it and is generally caused by bad developers using themes. Bloated code can cause havoc with search engine optimisation, which can mean less traffic and sales.
You will need to hire a web designer who knows what they are doing if you want to avoid bloated code. Some agencies claim to create websites from the ground up but you know that is a lie when you check their code because it is bloated.
At Weeare we create all of our websites from scratch and keep the lines of code we write to a minimum, this allows us to create fast, search and user friendly websites. If you like the sound of that then you’re going to love what I have to say next.
To generate more sales and traffic check out our SEO Cardiff Page.