SEO – What is SEO Marketing?

What does SEO stand for?

SEO can be complicated, because of that we thought it would be a good idea to ease you into the subject by explaining what SEO stands for.

SEO stands for search engine optimisation.

Search engine optimisation or SEO for short is what allows your website to be found online.

When I say found online I mean when a user goes to a website like Google or Bing and types in a query, a list of websites are then displayed which are related to the users query.  Below, is a query for the term “Web Design Wales

seo cardiff

This above screen is known as the search engine results page, or in SEO tech speak its known as the SERPS.

Per search page, you are roughly going to see 13 links to websites. Some of these links, usually 3 of them will be paid adverts, the other 10 will be what Google calls organic links. So to show up in the SERPS you can either pay per click or be found organically (SEO), that is where SEO comes in.

What is SEO marketing?

SEO marketing is something that people do to get found in these search result pages.

SEO marketing allows your website to show up higher in the search results than your competitors. The reason why you want to show up higher in the search results is that the higher your website shows, the more website traffic your website will receive.

And of course, the more website traffic you receive the higher the chance that those visitors are going to turn into customers.

SEO Potential – Can it make you money?

The potential for SEO can literally change your entire business.

Most businesses I meet have a website, but 99% of them don’t get any business from them. The main reason is that their SEO sucks so bad that their websites wouldn’t be found in a million years.

To work out the potential effects that SEO could have on your business let’s use some quick maths.

Let’s say an average customer is worth £1000 to you over their lifetime. Let’s also assume that your product gets searched for over 800 times a month, and your website gets half of this traffic through SEO techniques.

Now, let’s assume that your website converts at a low rate of only 5%. That would give you a potential of 20 new customers a month (400 / 5%) . If each customer is worth £1000 then SEO has the potential to earn your business an extra £20,000 a month.

Now let’s say to earn that money you would have to invest in SEO services. Our SEO packages start at £250 a month and can go up to £5,000. In this case, our £1000 package would be more than enough to get you an extra 400 visitors each month.

With the £1000 spend you would still be left with £19,000 in profit each month, so I think you can see that SEO has great potential.

What does an SEO do?

An SEO marketer has many caps and has to multitask to do them all.

Firstly and SEO marketer has to do keyword research. Keyword research is when a marketer takes a look at all the potential keywords a user would type in to find your site.

The SEO marketer will then rank these keywords in a position of earning potential and difficulty. A good SEO marketer will then give you advice on what keywords you should be target for your budget.

An SEO marketer would then optimise your existing website for those selected keywords.

Finally the SEO marketer would build backlinks to your website so that Google knows you exist and can rank your website as it should.

SEO in business and how it can help you

SEO is vital to all businesses in my opinion.

There are other ways to drive traffic to your website without the need of SEO such as social media marketing, pay per click marketing, Facebook advertisements, Twitter ads and much more.

I believe that search engine marketing is much more profitable and should be at the forefront of any businesses marketing plan.

For Weeare we don’t run any paid ads, we rely on SEO to bring us clients and it works like clockwork. We know that we only need a certain amount of website visitors each month before we land a sale.

A well-optimised website can do that for your business too and I would highly recommend investing in SEO services if you are looking for an increase in website traffic and sales.

Useful SEO Tools for your business

As a small business owner, your time is limited, I know because I am a small business owner like yourself. For me, there is a handful of tools that all SEO marketers need. Here are some of my top SEO tools and what they do.

Google page speed insights:

Enter a URL (your website address) and it will tell you how well your website is optimised for speed on a desktop and mobile devices. In the real world, I’m not too sure how big an effect this has on SEO, but it’s from Google so I would recommend getting your site into the green.

The link for page speed insights is:

https://developers.google.com/speed/pagespeed/insights/

Google Analytics:

Google analytics is great. Not only does it track all the website visitors that land on your website but it also tells you the type of device they use, how long they stayed what pages they visited and so much more.

If you have a website and you want to learn more about the browsing habits of your users check out Google analytics below:

https://analytics.google.com

Opensite Explorer

Opensite explorer is a bit of software created by Moz. Moz are the go-to experts when it comes to anything new with search engines, I highly recommend checking them out if you want to learn more about SEO.

The opensite explorer tool by Moz tells you where websites get their links from. You could put your competitors URL in here and then reverse engineer and try to pick up similar links. This is a great way of ranking your own website.

Opensite explorer can be found here:

https://moz.com/researchtools/ose/

Google keyword planner

Remember at the beginning of this article where I said SEO marketers would find keywords and decide if they were going to be profitable or not, well here is how they do it.

The Google keyword planner allows you to enter a keyword, for example, “plumbers in Cardiff” or “SEO Agency in Cardiff” and it will then tell you how many people are searching for that keyword.

Give it a try at:

http://adwords.google.com/keywordplanner

What is an SEO Company/Agency

An SEO company/Agency such as ourselves is a company that specializes in search engine marketing and can help people like yourself earn more money from their websites.

SEO agencies do all of the above allowing you to concentrate on your own business. If you would like to hire an SEO agency, you can get a free SEO proposal here.

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