Should your business should use social media?
Short answer: Yes
Social media networks have become an incredible resource for businesses who are looking to promote their brands online. The platforms themselves are free to use, but also have paid advertising options, which give more options for brands that want to reach a wider audiences.
But just because your business should be on social media, it doesn’t mean you should be on every network. It’s important that you choose and nurture the social platforms that work best for your business, so that you don’t spread yourself too thin.
In order to create a successful social strategy, you need to understand how each network works and the kind of audience that you can reach on each platform. Below we have listed the most popular social media channels which can help market your business online.
Facebook is the biggest social media network on the web, with nearly 1.8 billion active users, this channel is a great medium for connecting people to your business.
Considering that Facebook has a wealth of options for any type of organisation, it’s a great starting point for your business, regardless of your industry. You can use Facebook to share photos, promotions, important company updates and more.
Additionally, the site can be more low-maintenance than other social networks. Whether you post several updates a day or only a few each week, it won’t make much of a difference in what your fans think of you.
With Twitter, businesses can share short text updates (of 140 characters or less), along with videos, GIFS, images, links, polls and more.
Unlike Facebook, you can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly connect with people all other users around the world.
The platform averages about 320 million active users worldwide and because of its reach, Twitter is not only a great way to market your business, but also an effective channel to use for handling customer service.
For example, if you maintain an active presence on Twitter, customers who are also active on the platform will engage with you to express concerns or share their praise. Great examples of companies that use Social Media for customer service include Arriva Trains Wales (@ArrivaTW) and Cardiff Bus (@CardiffBus)
Retweeting and interacting with other users content is incredibly simple. Hashtags help boost posts, and if a user with a lot of followers retweets you, your content has potential to even go viral. But with Twitter and other social networks, it’s important to remember to find balance. Don’t simply share your own links or media; instead, make sure you are also sharing a lot of interesting, relevant content from other users and from around the web, so your audience doesn’t think you care only about what your business is doing.
LinkedIn is the world’s largest professional network and also is considered the most important social platform for B2B opportunities.
The platform is great for generating leads and is different to the likes of Facebook and Twitter. The type of users LinkedIn attracts are professionals, meaning you’re likely to attract the right people to your business and generate more leads if you sell B2B.
We always think of LinkedIn as an extension of our online brand and understand the importance of it in showcasing our whole company, not just individuals. Online presence is a huge part of marketing and LinkedIn has a big role to play in that. This platform gives solid opportunity to engage with users whether that’s through messages or post interactions.