Are you a carpenter or a joiner with a website that could be doing more to generate more leads for your business?
Here at Weeare, we offer high quality, white hat SEO services for carpenters and joiners that helps generate more business through their existing websites.
As you know, carpentry and joinery is a competitive market, and small businesses like yourself are always looking to outdo one and other to land more jobs and contracts through any means necessary.
Some carpenters will look to advertise in trade magazines, newspapers or even on the radio, not only is this expensive but it’s also very hard to track and see what is working and what is not. SEO, on the other hand, allows you to track your investment quite easily.
What is SEO and how can it help my carpentry business?
More than likely someone has told you that you need seo for your carpentry website. But if you don’t understand what that means, don’t worry. I just about know the difference between a dovetail joint and a butt joint (I had to google it too).
SEO or search engine optimisation is a technique used by SEO agencies like ourselves to get your website or our own (this article, for example, has been seo’d for the keyword “seo for carpenters and joiners“) to show up on the first pages of the search engines in order to drive more sales for us, and we can do it for you too.
For example when someone types in:
Carpenters in “your town/city”
Your website would then show up and if the person searching that term lands on your website there is a good chance you can get them as a client.
SEO allows you to target the right kind of people that will become customers.
SEO is one of my favourite ways of generating new business as the people searching for your service are close to making a purchasing decision.
Unlike traditional marketing methods such as radio, tv, billboards, newspapers etc, SEO is an invasive way of marketing. You are not interrupting peoples day, instead, you are showing up at the right time when someone wants to buy your service.
Why SEO marketing and not PPC?
PPC or pay per click marketing is another great way of advertising and in my opinion if your budget stretches far enough you could be doing both. But if you can only pick one, I would go with SEO, for the simple reason as soon as you stop spending with PPC marketing your leads dry up.
With SEO, if your campaign has been run successfully and in a white hat way (think good guys vs bad guys) then your website doesn’t automatically lose rank when you stop paying for seo services.
We have ex SEO clients that still rank for their keywords years after finishing their SEO services with us. If you’re asking why did they stop, simply they reached that first page and there was nothing else we could rank them for.
What can SEO do for my carpentry business?
“Carpentry London” for example gets 100 searches from people a month. “West London Carpentry” gets another 100. “Carpentry companies London” gets another 100 searches. “Carpentry services London” another 100, “bespoke carpentry London” gets 80 searches, and the list goes on.
With a little research, you could easily find enough keywords to get over 1000 searches a month for the services you provide and that’s on the low end. But for the sake of this article, let’s just say your website gets optimised for those 1000 website searches and only gets 20% of the overall clicks which is low. So now you have 200 people landing on your website every month. Out of those 200 people on average you can expect 4% of those to turn into customers.
Potentially that could be an extra 8 customers a month. Now depending on your average customer value that could be an extra £8000 or £120,000 per month.
As you can see, even if you have enough clients, you could start generating more higher ticket sales for your carpentry business.
Another advantage of SEO is it allows you to optimise your website for your most profitable services or the services you enjoy most of. For example if your most profitable service was custom staircases then you could create a page on your website and start SEO’ing it to make it rank better while leaving out services that don’t make you that much money.
How much does SEO for carpenters and joiners cost?
Like carpenters and joiners, our prices are bespoke to each client and depend a lot on your competition too. If your competition is low then our monthly fees will reflect that as it will take us less time to improve your search engine positioning.
Carpenters in more competitive locations such as London, or carpenters who work nationally would need more work to improve their search rankings.