How a family run restaurant outranked the big guys & how you can too

Not being found online is most businesses idea of a nightmare, wouldn’t you agree?

La Bodega unfortunately found themselves in the same situation as many,  They had paid for a website previously, but it was now gathering dust rather than collecting bookings. We were hired to change that, and we did.  Through the combination of our website design and seo services we took them to page 1.

La Bodega’s old website was nothing to celebrate about. It was old, it didn’t work on mobile devices and online bookings were low. Search engine rankings for the business were also terrible and La bodega was nowhere to be seen on the first, second, third or fourth page of the search engine results for restaurants in Merthyr Tydfil.

La Bodega like many other businesses are sold websites that do nothing for their business and in our opinion the main reason for this is not that people intentionally go out of their way to take a businesses money and run, but simply because they don’t really know what they are doing and don’t know what they are doing will cause harm.

Someone could easily build a free website or even build a website for their business for less than £50. These websites may look fine, but no one will ever find them.

For your customers and La Bodega’s to find them they needed to be on the first page of the search engines. To be on the first page a combination of events need to occur such as:

The website must be built with to be search engine friendly.

Without going too technical a website needs to be programmed correctly with the correct tags and fields within it to let the search engines know what the website is about. Otherwise you are making it difficult for the search engines to find your website.

This was true with La Bodega. These simple tags were not included within the website code, because of this Google and the other search engines had no idea that La Bodega was a restaurant in Merthyr Tydfil.

A lot of themes have the correct fields and tags within them, but sometimes the people who tend to buy these cheap themes have no idea on how to input the data correctly.

A lot of our competition still uses website themes and they have no idea on how to correctly optimise a website for the search engines. This is so frustrating for us as these websites over their lifetime will do nothing for their owners.  It takes money from you, and makes us all look like thieves.

A website that uses a theme may look great, but if no one finds it then it is like opening a brand new shop, having the best possible interior only for the entrance to that shop to be hidden behind 4 brick walls.

Doesn’t work on mobile devices

The original La Bodega restaurant was strange in the fact that sometimes the mobile layout worked and then it didn’t. It was if the website had a life of its own.

Since 2015 Google has been ranking websites based on their user experience. A website that would not work on a mobile device would cause a negative user experience (frustration) and would therefor be a negative when it comes to search engine rankings.

The new La Bodega restaurant now works on mobile devices and because of this, it has helped with the search engine rankings. If your website doesn’t work on mobile devices then you should really think of getting a new website. Being non-mobile friendly in 2017 is a massive no-no.

No backlinks

Backlinks are still very important when it comes to search engine optimisation. For those who don’t know what backlinks are, they are links from other websites pointing back to yours.

The reason why backlinks are important is because they tell the search engines:

  • What your website is about
  • If your website can be trusted.

Initially La Bodega only had a small number of backlinks, but we were able to reach out to others in the same industry and get some links to La Bodega which helped increase it’s search engine positioning.

We managed to get good trustworthy links from websites such as Wales online, just by reaching out to them and telling them about the new website.

If your website doesn’t have any backlinks there are a few ways of getting them. One of the best is to reach out to other businesses which are in a related field to yours.

For example, a painter and decorator may have a website which could link back to yours if your in a plumbing and electrical field, they way you can link back to yours is by asking them could you write a blog about something their audience may be interested in. This creates more content for their website which is good for them and the backlink pointing to your original website is good for you.

The more relevant the links and the more trusted the source the better.

Conclusion

By helping La Bodega improve its website by making it mobile friendly, search engine friendly, building backlinks and developing the website from the ground up we were able to give it a good foundation when it came to marketing the website.

Within a few weeks the change was drastic. La Bodega were no longer on the 5th+ page of Google, but were sitting on the front page for various search queries. This increased the website bookings and now the restaurant is much fuller than ever before.

If you have a website that is doing nothing for your business then you may want to check on some of the mentioned problems above. By fixing these you are giving your business a better chance of getting more customers from online.

If you would like your business to rank higher in the search engines and to improve your online sales/enquiries/website traffic be sure to sign up to our newsletter below.

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