Landscaping Local SEO Case Study

When this landscaping company came to us, they were relying heavily on paid ads to bring in new enquiries.

PPC was producing some leads, but there was a problem.

The visibility disappeared as soon as the ad spend stopped. (Some clicks also cost £22/$29)

They were paying every month to stay in front of customers, while their organic presence was doing very little in the background. They had weak visibility in Google Maps, limited organic rankings, and very little search presence for their most valuable landscaping services.

For a business that relies on high value outdoor projects, this meant they were constantly renting attention instead of building a long term source of enquiries.

The Problem

They were not visible where local customers were searching. Their competitors were showing above them.

When homeowners looked for landscaping services, competitors were showing in the Map Pack and organic results while this business was missing from the top positions.

After reviewing their local SEO, we found three main issues.

The first was their Google Business Profile.

It had not been properly optimised around their most valuable services. Their main category needed improving, key services were missing, and the profile was not sending strong enough relevance signals for the searches they wanted to win.

The second issue was their website.

It lacked proper service depth. There were no strong landing pages built around specific landscaping services, and the site did not have enough content to show clear expertise across the work they offered.

The third issue was local relevance.

The business served multiple areas, but the website was not structured in a way that supported wider local visibility. This created a gap between where they wanted to win work and where Google understood them to be relevant.

Because of this, they were spending money on short term clicks instead of building long term rankings.

What We Found

The issue was not demand.

Homeowners were already searching for landscaping services. The problem was that this business was not positioned strongly enough to be found.

To compete properly in local search, they needed three things working together.

A stronger Google Business Profile.

A better website structure with service and location focused pages.

More trusted local authority signals.

Without those pieces in place, their rankings would continue to struggle, and PPC would remain their main source of visibility.

Our Strategy

We built a 100 day local SEO campaign focused on improving Map Pack rankings, strengthening organic visibility and reducing reliance on paid advertising.

First, we optimised the Google Business Profile.

We refined the primary category, added and improved core services, strengthened the business information, and made sure the profile better aligned with the high intent landscaping searches they wanted to appear for.

Next, we improved the website structure.

We created properly optimised landing pages for the main landscaping services and the areas the business wanted to target. These pages helped build topical authority around their services and improved local relevance across their wider service area.

We also focused on authority.

We built high quality local backlinks from trusted relevant websites. These links helped reinforce the company’s local credibility and supported stronger rankings in both Google Maps and organic search.

The goal was simple.

Move the business from paid ad dependence to stronger organic and Map Pack visibility.

The Results After 100 Days

Within 100 days, the business saw a clear shift in visibility.

They moved into the top three Map Pack positions within a 10 mile radius of their location for their main landscaping services. The business also ranked under the map pack section in positions 1-10 for over 419 keywords customers are using to find their business.

Their website improvements also helped strengthen their wider first page presence, giving them more chances to be found by homeowners searching for landscaping work.

As rankings improved, enquiries increased.

The campaign began generating an average of 38+ inbound enquiries per month.

These were not paid clicks.

They were homeowners actively searching for landscaping services and looking for a company to contact.

The Revenue Impact

The biggest result was not just more leads.

During the campaign, the business secured a landscaping project worth more than $50,000, directly influenced by their improved local search visibility.

That single job delivered a significant return on the campaign.

For a landscaping company, one high value project can make a major difference. When local SEO helps generate those opportunities without paying for every click, the value becomes much clearer.

The Bigger Outcome

The business became less dependent on PPC as its main source of enquiries.

Instead of paying every month just to stay visible, they started building an organic search asset that could generate calls and enquiries over time.

That is the real benefit of local SEO.

You stop relying only on rented traffic.

You build visibility that compounds.

This case study shows how powerful local SEO can be when the right pieces are in place.

A properly optimised Google Business Profile.

Strong service pages.

Clear local relevance.

Trusted local backlinks.

When those elements work together, Map Pack rankings improve.

And when Map Pack rankings improve, enquiry volume becomes more consistent.