Link building is one of the most important search engine ranking factors when it comes to deciding where your website sits on the search engines. If you don’t have the right type of links or enough of them, outranking other storage companies can be very difficult.
SEO for self storage companies can be a very competitive industry, but if you build the right type of links you can outrank the major competitors in your space.
In this article, we will discuss link building for self storage companies, what you should look out for, the types of links to get and how you should be linking back to your website.
At the end of the article, you will have a good idea of how to build links to your self storage website and if you don’t choose to build them yourself you can always hire a company like us that offer link building services to self storage companies.
1) Citation Links
The easiest links to get in our opinion are citation links, and even though they aren’t the most powerful links they are links that are both expected to be seen in the eyes of Google and they also help you to rank in the “map pack” which can drive more business to your storage company.
You can build citation links on websites such as Yell.com, Thompson Local, Yelp, Scoot.co.uk, Hotfrog.co.uk and many more.
A citation is a mention of your website online along with your business name, address, phone number and email address. Local citations are useful as they make the links to your website diverse so you can use more powerful links later on to focus on improving your website’s ranking.
Local citations aren’t hard to get, but they are time-consuming and most self storage business owners choose to outsource citation building to a local SEO company like us to save their time and sanity levels. Trust us, building citations is the equivalent of filling a storage container with the same items and taking them out then putting them back in multiple times.
Filling in your business citations involves a lot of repetition but it’s worth it if you want your customers to find your website online.
2) Guest Blogging
Guest blogging is a great way of getting your website mentioned on other websites that talk about topics around the idea of storage. By getting links from relevant websites that have traffic, you are going to improve your search engine ranking.
Guest blogging is hard and many storage businesses will choose to outsource guest blogging services because there are a few things that you need to look out for when getting a link like this from another website.
Firstly you will need to see if a website talks about relevant topics. If you get a link from a website that mainly talks about sports then it isn’t going to benefit your business as much as a link coming from a site that talks about making more storage space in the home.
Relevance is key when it comes to building links to your self-storage website so make sure the sites you get guest blogs on talk about topics related to storage.
Secondly, a website that gets traffic and is authoritative in its space is a great place to get a link from. To do this you will need some SEO software that can provide you with the data you will need to build links. Ahrefs or Semrush are great choices.
There are no “set” numbers for deciding if you should get a link or not from a website so be sure to prioritise links based on the amount of traffic the overall site gets and the authority of the domain.
A site with a domain authority of 10 with 100 visitors a month, probably won’t be as good as getting a link from a site with a domain authority of 40 with 10,000 visitors a month.
The reason why I say probably above is that “domain authority” isn’t something that is used by Google, instead, it’s used by the SEO software companies as a measurement of how authoritative a website is. However, this number can be gamed so you should always look to see if the site in question has been artificially inflated.
When you have found a website that talks about topics related to storage and you can see they have traffic and authority it’s time to reach out to them. Kaiserthesage.com have some good outreach templates that you can try to build links to your storage website.
3) PR Link building
PR link building is not something we offer at Weeare, and we are by no means experts on the topic. But we have seen some storage companies get excellent PR and links from websites such as the BBC by being a little creative.
Have you sold any of your storage units to private clients who have built something special out of them such as a Pizza restaurant, a man cave or even a swimming pool?
If they have you could create content around the story on your website and then reach out to journalists who cover similar topics. For the pizza storage business, for example, you could reach out to food bloggers at the big publications letting them know about your story.
PR Link building for storage companies can work extremely well if you have the right type of story and pitch, so get creative and you can land links from some of the most authoritative websites in the world. Not only will a link like this send you referral traffic but it will also improve your search engine rankings drastically.
One method of link building that is often overlooked for storage companies is getting links from your existing suppliers.
Do you get all of your storage units from the same place? Do you install the same security measures at each storage location? If you do, you could email your point of contact at these businesses and ask them to write a case study on your business.
People love to talk about themselves so pitching an idea to companies like this often leads to solid links from relevant websites.
Link building is a skill that takes years to master so if you don’t have success with it right away keep practising. You can find more tips on link building in our link building guide and if you want to outsource your link building to an SEO company that works with storage clients, talk to us.