A Digital PR Agency Creating Stories Worth Telling.

Traditional link-building methods like guest posting, skyscraper outreach, broken link building, and even niche edits still have their place and can be useful in the right context. However, if your competitors are consistently earning media mentions and backlinks from high-authority publications, relying solely on these older tactics won’t be enough.

To close the link gap and stay competitive, especially as a growing or established brand in a saturated market, you’ll need the kind of authority signals that only digital PR can provide. Earning links through newsworthy, creative campaigns helps you land stronger backlinks, boost your search rankings, and ultimately drive more sales.

You can book a discovery call to learn more.

After speaking with many business owners it was clear that they have been burned in the past where they have spent upwards of £10,000 on a digital pr agency and haven’t landed any links or coverage.

To take away the risk of working with us we will guarantee a set number of links depending on your budget and if we don’t get those links we will work for free until we do. Please see our link building guarantee for full details.

Domain rating or domain authority is something that links are graded on by tools such as Ahrefs, Moz or SEMRush.

Most SEO agencies or link building services will sell you links based on their DA score.  (The higher the better and more expensive).

When you work with us we try to get you as many links as possible, often in the region of DR70, DR80 and DR90+

These are the best links in the world and come from sites like The Guardian, The Mirror, The Times, The Sun, Digital Journal, The Express, Washington Post, Forbes and many other places.

There are no other fees when you hire us.  We don’t pay for links as all of our links are earned.

Not only do you get links from the biggest publications but our process is scaleable and allows us to get aggressive with link building as your business grows. Want more links, you can simply pay for more campaigns.

That’s a common experience and it usually comes down to how the press release was distributed. Most press release syndication services simply blast your content out to hundreds of low-value websites, many of which aren’t indexed by Google or read by real people. The result? Your announcement ends up buried on forgotten pages, with no impact on SEO, brand visibility, or media interest.

Our approach is completely different.

We don’t just send content out into the void. We create genuinely newsworthy campaign and whether that’s expert commentary, data-led insights, or engaging consumer stories.  We then pitch these stories to carefully selected journalists at top-tier publications. This means your brand has the chance to be featured in places like BBC, Forbes, The Sun, Business Insider, and Yahoo, outlets that real audiences trust and Google values.

It’s not just about getting coverage. It’s about earning high-quality links and media mentions that actually move the needle for your SEO, brand authority, and sales. That’s why digital PR is so much more powerful and effective than traditional press release distribution.

When we pitch stories to the media, we always use your brand name as the anchor text where possible. However, it’s important to understand that journalists have full editorial control, and they may choose to link in a variety of ways. This could include your brand name, a naked URL like yourwebsite.com, a full link such as https://www.yourwebsite.com, or even more generic phrases like “see the full study here.”

While this might seem inconsistent, it’s actually a positive thing for SEO. A natural mix of anchor texts helps build a more organic backlink profile, which search engines like Google tend to reward. Relying too heavily on one type of anchor, especially keyword-rich ones, can appear manipulative and may even lead to penalties. A wide variety of anchor texts looks more authentic and helps improve your site’s authority in a sustainable way.

We don’t offer refunds on digital PR campaigns once work has begun. This is because campaigns involve upfront strategy, research, data analysis, content creation, and press outreach that cannot be reversed.

Rather than offering refunds, we operate on a link guarantee. This means we continue working for the agreed fee until all of the links promised as part of your campaign have been delivered, regardless of how long it takes.

Digital PR is an earned media process, and outcomes are influenced by editorial decisions and news cycles outside of our control. While timelines can vary, our commitment is simple: we don’t stop until the agreed results are achieved.

We guarantee the delivery of the number of links outlined in your agreed campaign scope. We do not guarantee specific publications, traffic increases, rankings, revenue outcomes, or timeframes, as these are influenced by editorial decisions and external factors outside of our control.

Yes. Media demand, competition, and editorial interest differ by industry. While our process remains the same, timelines and types of coverage can vary depending on how news-driven your sector is at the time of outreach.

No. Digital PR focuses on earning coverage through newsworthy stories and data-led insights. We do not sell links, control editorial output, or place content on sites we own or manage.

Most digital PR campaigns are completed within 30 to 60 days. However, because this is a genuine earned-media service, timelines can vary. Some campaigns land coverage quickly, while others take longer depending on factors such as the news cycle, seasonal relevance, and editorial decisions made by journalists.

It’s also important to note that holiday periods and seasonal downtime can slow outreach, as journalists are often unavailable during these times. These periods are not included within the 30–60 day estimate and may extend the overall timeline.

Our approach involves creating data-led stories and pitching them to the press. Some ideas gain traction immediately, while others require refining or re-pitching with alternative angles. When this happens, we adapt and continue working until coverage is secured.

All timeframes are estimates rather than fixed deadlines, but our link guarantee means we continue working for our fee until all promised links are delivered.

Yes we can, we have many clients in the gambling and adult space.

After working with dozens of clients who run affiliate programs, we know this question comes up a lot.

Yes, if a journalist links to your site using an affiliate link, it still counts as one of your guaranteed links. Our job is to get you featured and linked in the media, how the journalist chooses to link is ultimately up to them.

If you’d prefer they don’t use affiliate links, the only way to fully prevent it is to temporarily disable your affiliate program while the campaign is running.

We encourage all of our clients to share their dream publications and we will always aim high when pitching your campaign. However, we cannot guarantee placement on any specific website, as all coverage is subject to editorial discretion.

Our guarantee is based on the total number of qualifying links delivered, not the specific publications or the number of unique domains.

For example, a campaign could result in:

• 2 links from The Sun
• 1 link from The Express
• 2 links from MSN

Provided each link meets the agreed DR threshold, they would count toward your guaranteed total.

Digital PR coverage is earned organically. Publishers may choose to cover a story multiple times or syndicate it across related media properties. We guarantee the agreed number of qualifying links, not placements on specific sites or a fixed number of unique websites.

The short answer is no.

Most high-authority publication, whether mainstream media like The Sun, Express, Mirror, or respected industry titles like Ideal Home, Country Living, Cosmopolitan, or Forbes  will use nofollow links as standard. That’s their editorial policy, and it applies regardless of the content or the PR agency behind it.

We don’t guarantee a specific dofollow vs nofollow ratio, and no reputable Digital PR agency should.  We wrote a guide on dofollow vs nofollow links and why nofollow links are needed to rank.

However, Google has made it clear that nofollow links from authoritative, trusted sources still contribute to your site’s credibility and can pass ranking signals. We’ve also seen this in our own testing, pages with strong nofollow coverage often see improvements in visibility and organic rankings.

If you’re only interested in dofollow links, Digital PR may not be the right fit. The true value lies in earning links from the same publications that your competitors are using to outrank you, closing that link gap is often what moves the needle in competitive search results.

In SEO, it’s not just about the type of link, it’s about where the link comes from, and what it tells Google about your authority.

It’s impossible to give an exact percentage, as every campaign is different. Some campaigns may earn you five dofollow links, others just one or maybe none, it all depends on the publications that pick up the story.

What matters more than whether a link is dofollow is the authority of the site linking to you. For example, if you earned five links from Forbes, BBC, The Mirror, Financial Times, and Ideal Home, and they were all nofollow, Google would still reward your site because those links come from highly trusted, authoritative sources.  You can read more about nofollow links here.

A natural, balanced link profile that includes both dofollow and nofollow links is exactly what Google wants to see. That’s why our focus is always on earning high-quality coverage from reputable publications that build trust, boost visibility, and deliver long-term SEO value.

Yes, nofollow links are absolutely useful, especially when earned through a well-executed digital PR strategy.

While traditional SEO thinking once dismissed nofollow links as having “no value,” that mindset is now outdated.

When you earn both dofollow and nofollow links from trusted, high-authority sources, you’re sending powerful trust and authority signals to Google. Even beyond links, brand mentions, citations, and increased visibility help position your business as an expert in your field and Google notices that. The algorithm doesn’t just rely on link attributes, it also considers branded search volume, user behaviour, engagement signals, and how often people are visiting your site.

What’s more, the recent Google leak revealed that nofollow links from high-quality, high-traffic websites likely do pass value. According to the leaked documentation, Google uses an internal indexing tier system categorising pages as high, medium, or low quality based on various factors like click data and freshness. If a nofollow link appears on a page in the high-quality tier, such as a news article on BBC, Forbes, or The Guardian, it can still pass PageRank and contribute to your site’s SEO performance.

Conversely, a dofollow link on a low-tier site may carry little or no weight and could even be ignored by Google entirely.

This reinforces why nofollow links shouldn’t be overlooked.  To see why a mixture of nofollow and dofollow links are needed read our guide.

In digital PR, the goal isn’t just to chase dofollow links, it’s to earn meaningful, editorially-placed mentions from authoritative publications that Google trusts. When your brand appears on those kinds of platforms, whether the link is followed or not, you’re building a stronger foundation for long-term SEO success.

No. All timelines provided are estimates only. Campaign delivery is subject to news cycles, seasonal relevance, journalist availability, and editorial decision-making.

When it comes to digital PR, we always start by targeting publications where your ideal customers actually spend time reading. Rather than chasing links for the sake of it, we focus on relevance and visibility—earning coverage in places your audience already trusts. Whether you’re looking to reach homeowners, business professionals, parents, or Gen Z consumers, we tailor our outreach to match the publications that matter most to your brand and industry.

Our clients have been featured in a wide range of top-tier and niche publications including the Daily Mail, Metro, Yahoo, Huffington Post, The Sun, Daily Express, Daily Mirror, Forbes, CNN, Ideal Home, T3, CNBC, Business Insider, LAD Bible, Fox News, Herald Scotland, Northern Echo, BBC, Entrepreneur, Manchester Evening News, The Independent, USA Today, Miami Herald, and many more.

We do digital PR in the UK and the USA.  If you need help with online PR in either location get in touch.

We make every reasonable effort to ensure accuracy, but final editorial control rests with the publisher. We cannot guarantee corrections, edits, or removals once content is published.

Once links are live, we do not control publisher content and cannot guarantee removal or modification of links on third-party websites.

Yes. All links are earned through legitimate digital PR outreach. We do not sell links, participate in link schemes, or place content on private networks.

We have offices in Cardiff, London and Manchester but serve the whole of the UK.