How Web Designers Price Their Products and Services

Most of the customers that we work with always ask us how much is it going to cost. Which is a logical question, everyone want’s to make sure that the money they have is going to be spent in the best possible way.

The truth is the cost of website design and development ranges quite a lot. If you send off for 5 quotes you will receive 5 different prices back all with completely different price ranges.

Lets look at some of the factors that effect how web designers price their products and services.

Functionality

Functionality is one of the biggest factors that influence the price of a website design. Some functionality just takes longer to implement than others and because of this you should never assume that something that you are asking for is easy and should cost next to nothing. The same also holds true for the opposite, something that you may think costs a lot could take no time to implement.

You should also not assume that your site should be cheap because you only have a few pages. A single page design could have more functionality than a website that has 10+ pages.

Experience and Knowledge

Dave from down the pub could probably knock you up a website in a day or two, but chances are it wouldn’t be very good, it wouldn’t be found by your customers through the search engines and if by some miracle that it was found online then it wouldn’t look that great and inspire confidence within your visitors.

We have said it thousands of times, anyone can make a website, but not anyone can make a website that can generate you more business.

Website designers who charge more usually have more expertise than those who are working at a bargain rate. If you choose a designer who is the cheapest option then chances are you are going to get a website that is built upon a theme that thousands of other companies are using.

If you want to see why using a theme is bad check out this article – (is your web development agency killing your business)

How much should a website cost for my business?

To determine how much you should pay for a website for your business you should take into account how much business you could lose by having no website or having an old, ugly or out-dated website that causes potential customers to perceive your brand as cheap or untrustworthy.

Whatever industry you work in there will be thousands of searches for the product or service that you are offering and depending on the value of the average customer that could mean thousands in potential earnings.

Lets just work with some numbers here, lets say a brand new website could earn you an extra 10 customers a month, and each customer spends on average £200 on your services. Over the course of one month your new website could have earned you £2000, over a year £24,000. If a website cost £10,000 but earned you £24,000 back within a year would you see that as a great investment.

What does your business actually need?

Your business needs a website that can be found by your customers, a website that doesn’t generate more leads for your business is a problem.

Secondly your business needs a website that can work on all different devices including mobile phones, tablets and desktop computers. Having a site that does all of the above stops the search engines from penalising your website and improves your potential customers experience online.

You should also take into account a great design, a logical organisation of content, it should be easy to use and update and it should generate more business through great search engine optimisation.

What you should spend.

Website design and development for businesses are difficult to price without knowing your individual needs because there are so many different factors involved. For a good website that works on all devices, is search friendly and is built from the ground up you should expect to pay at least several thousand pounds.

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