You have a website, it’s sitting pretty in cyberspace but the sales or enquiries are small to nonexistent. What is happening? Your web developer didn’t explain that you needed to market your website?
Do you simply put this down to a mistake and move forward with your business?
Search engine optimisation or SEO for short can turn your useless website into a fully functioning sales machine. Here are some top tips on what you can do to improve your search engine rankings and get more visitors to see your products and services.
1) Target the right keywords.
Keywords are what your potential customers type in to find your business. For your website to be found you need to target the right keywords.
In the past, we have seen clients target very high competition keywords. For example, a client who sells plumbing services in Cardiff should not target just the keyword “Plumbing”.
There are a few reasons for this. One it’s way too competitive. You will never rank for the keyword plumbing alone. No chance.
Secondly, it’s not targeted. Someone in Manchester could be looking for someone to fix a pipe in their bathroom. Would it make sense for you to target someone who lives 5 hours away just to fix one pipe?
Your keywords should be relevant and highly focused. A more suitable keyword for the above client could be “Plumbers in Cardiff” or if we want to get ultra-focused “corgi registered plumbers in Cardiff”. Another example that we could use is our business. A bad title would be “SEO Marketing” a good title could be “Affordable SEO Marketing in Cardiff”
2) Get other websites to link to you
No one will know your website exists if you don’t tell them about it. You can outreach to others in similar fields and offer them something relevant if they link back to you.
An example using the plumbing above could be contacting a bathroom company and asking them to link to your site if any of their clients need plumbing services, you could also link back to theirs so your clients could purchase the bathroom equipment from them. Not only does this help other small businesses and you make great connections, but it also helps your website to become more trusted.
Another good example is to outreach to bloggers. A personal trainer for example who may sell their own supplements could outreach to health bloggers and offer them a sample of products for a review.
Within a review, the blogger will then link to your website a few times. Send samples out to 20+ bloggers and you could get back 30/50+ relevant links to your site. Increasing your trust in Google and also your website traffic.
3) Submit a Google Sitemap
Creating a sitemap for your website is simple, head to a website like:
Enter your website, download the file and then submit this to the Google Sitemap page:
Doing this will allow Google to find and index all of your pages on your website.
4) Create relevant content
Great up to date and relevant content means that Google will continue to check your website for new pages. The more content you create the more Google will visit your website and index your pages.
A good way of creating content is by blogging. Now, this may sound scary, but just put some content out there and monitor your increase in website traffic.
I’m not a writer, I’m a developer and I don’t enjoy writing new content for this site, but doing so allows me to get more traffic and better search engine rankings. It also informs my website visitors that I know what I’m talking about.
You could write about topics such as the top 10 general questions you are asked about your business, or you could explain how your product/service works. The most important part is to get creative and think of content that your visitors will read and share.
5) Post your content on social media
Other SEO experts will argue that social media doesn’t directly affect SEO. Whatever the case, sharing your content on social media can lead to other websites linking back to yours. And like discussed above the more relevant the links pointing to your website the more Google is going to trust your site and increase its rankings.
The above tips are a great start to help you improve your website traffic and ultimately sales. However as a business owner there is only so much you can get done in a day, if you would like an SEO agency in Cardiff to help with the promotion of your website please get in touch.