How to get backlinks on Forbes

earn backlinks on forbes

In the competitive world of SEO, backlinks from authoritative websites like Forbes can significantly boost your website’s credibility and search engine rankings. One effective strategy to acquire such valuable backlinks is through data-driven studies. In this blog post, we will delve into the process of creating and promoting data studies to secure backlinks from major websites, using a case study of WalletHub’s successful link-building campaign.

Traditional link-building methods like guest posting and link inserts may not always work when targeting big websites like Forbes. Journalists are discerning about the content they link to and prefer data-backed studies that offer new and interesting insights. By leveraging data, you can pique journalists’ interest and increase your chances of earning high-quality backlinks. This is known as Digital PR.

In April 2024, WalletHub conducted a study on the best airlines in the US, utilizing 13 key metrics across categories such as baggage and departures, in-flight comfort, costs, and safety. By creating a comprehensive ranking based on data from sources like the US Department of Transportation, WalletHub generated unique insights that attracted attention from major websites.

Key Steps to Replicate WalletHub’s Success

1. Data Sourcing and Analysis

Identify relevant data sources, both internal and external, to support your study. Ensure that the data aligns with your study objectives and can provide valuable insights for your target audience.

2. Study Design and Methodology

Define clear metrics and categories for your study, assign weights to each category, and establish a ranking system. Use tools like Google Sheets to organize and analyze the data effectively.

3. Content Creation and Optimization

Develop an on-site asset that presents your data study in a compelling and informative manner. Link to relevant product or service pages within your website to maximize the SEO benefits of earned backlinks.

4. Outreach and Promotion

Craft a concise and engaging pitch to media outlets, highlighting the significance of your study and key findings. Target journalists or publications that cover topics related to your study to increase the likelihood of earning backlinks.

WalletHub’s data study on the best airlines garnered backlinks from top-tier websites like Forbes, Entrepreneur, NBC, and travel websites. By consistently creating data-driven studies and promoting them effectively, WalletHub successfully boosted its search engine rankings and organic traffic.

In conclusion, leveraging data-driven studies is a powerful strategy to earn backlinks from major websites like Forbes. By following the steps outlined in this post and drawing inspiration from successful case studies like WalletHub, you can enhance your link-building efforts and establish your website as a trusted source of valuable insights in your industry.

If you would like to earn big backlinks like this talk to us. We are a digital PR agency that earns links from some of the biggest websites in the world.

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