Digital PR for Hotels

We help hotel brands earn national media coverage, backlinks, and search visibility through digital PR campaigns that drive bookings and trust.

As part of our digital PR for travel companies service, we work with boutique hotels, luxury resorts, and group chains to help them stand out in a market dominated by OTAs and high-spending competitors.

With major players like Marriott, Hilton, IHG, Malmaison, and Boutique Hotels Group dominating organic search and press mentions, independent hotels and smaller chains often struggle to compete. Digital PR helps you cut through, by earning high-authority backlinks, national media coverage, and long-term brand trust.

What we do

We take your unique offering, whether it’s design, location, experience or story, and build it into PR campaigns that make headlines. From seasonal travel trends and booking behaviours to guest insights and expert tips, we craft stories that earn links and placements across major publications.

As a hotel brand, you could be getting featured in the press with stories like:

• Survey reveals the top 10 features Brits look for in a hotel in 2025
• Hotel manager shares the strangest guest requests ever received
• Search data reveals the most in-demand UK hotel destinations
• The real cost of a weekend staycation in the UK’s top cities
• Hotel expert explains what guests should never do when checking in

We help you move beyond generic listings, and into stories that matter.

Where we can get you featured

Our campaigns have earned coverage in:

The Telegraph, Conde Nast Traveller, The Times, Daily Mail, Metro, Stylist, Good Housekeeping, Time Out, The Independent and more.

We pitch your stories to travel writers, lifestyle editors, and consumer journalists who influence both last-minute bookings and long-term brand awareness.

Why hotel brands work with Weeare

With OTAs taking a cut of every booking, direct traffic is more valuable than ever. But to get more eyes on your hotel, you need authority, visibility, and trust, not just another listing on an app.

Our digital PR campaigns help hotels build long-term SEO strength and brand credibility with press coverage and backlinks that keep working long after check-out.

If you’re ready to increase direct bookings and grow your hotel’s visibility, book a call with us today and let’s get started.