Digital PR for Travel Companies
Get Your Travel Brand Featured in the Press and In Front of Thousands of Potential Customers.
The travel industry is one of the most exciting, fast-moving, and competitive spaces online. Whether you run a holiday booking platform, a travel accessories store, or a destination blog, ranking well on Google and getting your brand in front of the right audience is essential.
That’s where digital PR comes in.
At Weeare, we help travel companies grow their visibility, build trust with their audience, and earn powerful backlinks that push them higher in the search results. From trending travel stories to seasonal press campaigns, we craft stories that get you featured in the media people actually read.
Why Travel Companies Are Turning to Digital PR
The days of relying on social media alone are over. If you want to show up when someone searches for “family holidays in Spain”, “best travel agency” or “best travel gear for 2025”, you need high-quality links pointing to your site. Google uses backlinks as a signal of trust, and the more of them you earn from authoritative sources, the better your site will perform.
Big travel brands like Booking.com, Airbnb, and Lonely Planet dominate the top positions because they invest in ongoing PR and SEO. If you are not doing the same, you are giving your competitors the advantage.
Digital PR helps level the playing field. It allows smaller brands to appear in national and international press, improve their rankings, and attract more travellers to their website.
How We Build Digital PR Campaigns for the Travel Sector
Every campaign we run is tailored to the brand and the season. For some clients, we focus on travel hacks, TikTok trends, and viral packing tips. For others, we uncover data-driven stories about flight prices, visa changes, or unusual destination trends. We turn that story into a press-ready release, add expert commentary, and pitch it directly to journalists who cover travel and lifestyle.
Our campaigns are reactive, newsworthy and built for backlinks. They help position your brand as an authority in your niche and drive traffic that would cost thousands of pounds through PPC.
Trusted by Journalists and Travel Media
We’ve secured placements for travel clients in major publications including the New York Post, Sky News, The Sun, UniLad, Daily Mail, BroBible, Daily Record and many more. These are high-authority sites that not only pass on SEO value but also expose your brand to millions of potential travellers.
When journalists see you as a credible voice, they are more likely to feature you again. One successful campaign often leads to multiple mentions over time, creating long-term SEO and brand-building value.
What Digital PR Can Do for Your Travel Brand
Digital PR is one of the few marketing strategies that builds brand awareness, trust and SEO performance all at the same time. It helps your site climb search rankings, makes your brand more credible, and drives people to check out what you offer. By using it as part of your strategy, you can attract customers more effectively, whether you are selling physical products or promoting destinations. The results can be game-changing.
Ready to Grow Your Travel Business?
If you want to be seen in the same places as the world’s biggest travel brands, we can help. Our team builds PR campaigns that get coverage, earn links and grow your traffic. If you’re serious about scaling your travel brand, get in touch today.
Let’s help you get the media attention your brand deserves. Book a call today.
Digital PR Travel FAQs
What is digital PR for travel companies?
Digital PR for travel companies is a strategy that uses creative campaigns, data insights, and expert commentary to secure media coverage and backlinks from high-authority travel, lifestyle, and news publications. These links improve your SEO, helping you rank for competitive keywords like “luxury holidays” or “cheap flights” while boosting brand trust.
How does digital PR help travel brands attract customers?
Travel buyers do a lot of research before booking. When your brand appears in trusted publications like Lonely Planet, The Guardian Travel, or Travel Weekly, it builds credibility and influences purchase decisions. At the same time, the backlinks you earn improve your search rankings, bringing in organic traffic that converts.
Which travel publications can you target?
We regularly pitch to travel media such as Conde Nast Traveller, National Geographic Traveller, Lonely Planet, Travel Weekly, and The Telegraph Travel. We also target lifestyle publications, local press, and blogs that align with your audience and offerings.
What types of campaigns work best in the travel industry?
Data-driven reports, destination rankings, seasonal travel trends, and expert travel tips are among the most successful. For example, stories like “The most Instagrammable beaches in Europe” or “Top underrated cities to visit in 2025” naturally attract journalists and secure high-quality links.
Do I need a normal link builder or a digital PR link builder for travel SEO?
For travel companies, traditional link building often falls short. Digital PR not only earns links but also gains placements on authoritative travel and lifestyle sites that standard link building can’t access. This makes it far more effective for ranking competitive travel keywords.
What if a campaign doesn’t get us links?
While we can’t guarantee specific placements, our campaigns are designed using proven angles that journalists respond to. We also refine and re‑pitch to maximize link success. Most campaigns we run for travel brands achieve between 5-20 quality backlinks from relevant outlets.
Can you guarantee placements in specific travel sites?
We can’t guarantee coverage in a particular publication, as editorial decisions are up to the journalists. However, our relationships and track record mean we regularly secure coverage in top-tier travel media and national news outlets.
Will the links you build for travel companies be do-follow?
We have no control over whether a link is do follow or no follow as this comes down to the individual publication, with that said both links still carry SEO and branding value, especially from high-authority travel sites.
Do you only do digital PR in the UK, or can you target other regions?
We run travel PR campaigns globally. Whether you’re targeting UK travellers, US markets, or international audiences, we tailor outreach to the publications and audiences you want to reach.
Why is this different from a press release I’ve tried before?
Press releases often fail because they’re not genuinely newsworthy. Digital PR is different, we create campaigns with data, expert commentary, and creative hooks that journalists actually want to cover, earning links instead of paying for them.