Digital PR for Subscription Box Brands
We help subscription box brands earn press coverage, backlinks, and customer trust with creative, story-led digital PR.
Whether you sell wine, food, beauty, books or pyjamas in a box one thing’s the same: you’re in a growing, highly competitive industry. With big players like HelloFresh, Glossybox, Naked Wines and Beauty Pie dominating the market, visibility is everything.
At Weeare, we help subscription brands break through the noise with PR campaigns that generate national media coverage and high-authority backlinks, boosting your SEO, building brand awareness, and driving sign-ups.
What we do
Subscription box brands thrive on storytelling, from seasonal trends to gifting guides and product discovery. We tap into that with digital PR campaigns designed to earn links and media attention in the publications your customers trust.
As a subscription box brand, you could be getting featured in the press with stories like:
- Survey reveals what Brits really want to find in a subscription box
- The UK’s most gifted subscription boxes revealed by search data
- Nutritionist ranks the worst food box choices for your health
- Beauty expert reveals the skincare ingredients to avoid in summer
- How many bottles of wine are being wasted due to delivery delays?
Whether it’s clever data, expert tips, or media-friendly hooks, we create stories that get picked up.
As a food subscription box service, you could be running campaigns that look at the best places to go for a picnic in the UK.
Where we can get you featured
Our campaigns have landed coverage in:
Stylist, Cosmopolitan, Glamour, Metro, The Guardian, Good Housekeeping, The Independent and many more.
We pitch to lifestyle and gifting journalists, consumer editors, and shopping sections that regularly feature subscription boxes, especially around key calendar moments like Christmas, Valentine’s, and Black Friday.
Why subscription brands work with Weeare
The barrier to entry is low, but building a loyal customer base is tough. To compete with household names like Birchbox, Abel & Cole, and Craft Gin Club, your brand needs more than a good product, it needs visibility and credibility.
That’s where we come in. Our digital PR campaigns not only secure coverage in high-traffic publications, but they also build trust, authority, and SEO value that lasts well beyond the news cycle.
We don’t just get you mentioned. We get you remembered. Get started now.