Digital PR for Sex Toy Brands
Get Your Sex Toy Brand Featured in Top Lifestyle Media, Wellness Blogs, and National Press
Selling sex toys online isn’t just about great products, it’s about trust, visibility, and credibility in a market where advertising options are limited and competition is fierce. Our digital PR for sex toy brands helps you stand out, earn high-quality backlinks and branded mentions to drive targeted organic traffic that converts.
As a digital pr agency we help brands like yours get featured in high-authority lifestyle media, sex-positive blogs, and national news, while boosting your SEO and building long-term brand equity.
Why Sex Toy Brands Need Digital PR
The sexual wellness industry is booming, but so is the competition. You’re not just battling niche ecommerce brands, you’re going up against household names like Lovehoney, Ann Summers, and Bondara for prime keyword rankings and market share.
Add in the fact that paid ads are heavily restricted across Google, Meta, and TikTok, and it’s clear that organic visibility is your most reliable long-term growth channel.
That’s where digital PR makes all the difference. By creating campaigns that are genuinely newsworthy, think bold surveys, expert insight, and data-led stories, we get your brand featured in the places your customers already trust. From sex-positive blogs to mainstream media, we help you show up where it matters most.
Where We Get You Featured
We secure coverage in high-authority outlets that build trust and generate powerful SEO signals.
Lifestyle & women’s media
Cosmopolitan, Women’s Health, Glamour, Refinery29, Stylist
Sex-positive and wellness blogs
BedBible, Emjoy, Sex & Psychology, Body+Soul, Girl on the Net
Mainstream press
Metro, The Guardian, HuffPost, Daily Mirror, The Sun’s Fabulous section and much more.
What Digital PR Looks Like for Sex Toy Brands
Here are a few types of campaigns we run to earn media coverage and build backlinks:
Campaign: “Britain’s favourite sex positions by region”
Goal: Data-led national story
Result: Perfect for pitching to titles such as LadBible, The Sun, and regional lifestyle press
Campaign: “Do Brits talk about sex in relationships?”
Goal: Conversation-driven PR with expert commentary
Result: Ideal for pitching to Cosmopolitan, HuffPost, and lifestyle publications that explore relationships and wellness
Campaign: “How often should you replace your sex toys?”
Goal: Hygiene meets health, educational content
Result: Well-suited for sex-positive blogs, health sites, and communities like BedBible, Emjoy, and relevant Reddit threads
Built to Boost SEO and Sales
Digital PR isn’t just about brand awareness, it’s a core part of your SEO strategy.
In a niche where ad restrictions are the norm, ranking organically for keywords like “best bullet vibrator,” “quiet sex toys,” or “couples toy sets” can drive consistent, high-converting traffic. The catch? You need quality links from relevant, high-authority sources to get there.
That’s where we come in. We secure editorial backlinks that not only move the SEO needle but also position your brand as a credible, trusted name in the sexual wellness space. The result? More traffic, more visibility, and more sales, without relying on paid ads or grey-hat tactics.
Case studies
Need top tier media coverage for your sex toy brand? Take a look at some of the results we have achieved for our clients:
Sex Toy Brand Case Study 1
Sex Toy Brand Case Study 2
How to Get Started
Whether you’re a growing DTC brand or a leading name in sexual wellness, our digital PR service is tailored to your goals. We can help you:
- Get featured in high-authority, sex-positive publications
- Rank in Google for your most valuable product keywords
- Drive organic traffic that converts
- Build long-term credibility and trust in a competitive market
If you’re ready to take your sex toy brand to the next level, book a call with us today.