Digital PR for eCommerce Companies

Grow Your Online Store With Media Coverage, Backlinks and First-Page Rankings.

The eCommerce space is more competitive than ever. Whether you’re selling bathroom suites, car accessories, clothing or homeware, the challenge is the same: getting people to find and trust your website.

With thousands of stores launching every day, it takes more than great products to get noticed. You need visibility. You need authority. You need to show up when people search for the things you sell.

That’s where digital PR makes the difference.

At Weeare, we help eCommerce brands earn links from major publications, improve their search rankings, and drive consistent organic traffic. If you’re tired of relying on paid ads or struggling to break onto page one, digital PR could be the growth engine you’ve been missing.

From 2,000 to 26,000 Monthly Visitors in 8 Months

One of our eCommerce clients, a UK-based bathroom retailer, came to us struggling to compete with the industry giants. Despite a strong product range and professional site, they were stuck on the second and third pages of Google and barely breaking 2,000 monthly organic visitors.

After just eight months of working with us, they were generating over 26,000 organic visits every month. That’s a 1017 percent increase in traffic, worth around £50,000 per month in equivalent PPC spend.

We secured them 486 backlinks, with 430 of those coming from domains with a DR of 70 or higher. Their brand was featured in top-tier publications including The Sun, Express, MSN, Ideal Home, Indy100, Dexerto and Country Living.

And that’s just one example.

From Brand New to Thousands of Visitors Per Month

Another client, a start-up baby store, came to us with no links, no content strategy and zero rankings. They were starting from scratch in an incredibly saturated niche, competing with household names in parenting and retail.

Through a combination of expert-led digital PR, authoritative content and a solid on-page SEO foundation, we helped them increase their sales from £800 to £54,000 per month.

Their growth was fuelled by features in high-authority publications, and a consistent backlink strategy that told Google: this site is worth ranking.

This proves that digital PR doesn’t just work for established brands. It works for new stores too.

Why eCommerce Brands Can’t Afford to Ignore Digital PR

Every eCommerce business wants to rank number one for their category keywords. But the top spots are dominated by brands that are earning media coverage and backlinks every single month. Whether it’s Victoria Plum, Wayfair, Gymshark or ASOS, they’re all running PR campaigns designed to improve their authority and keep them visible.

If you’re not doing the same, you’re giving your competitors the edge.

Digital PR helps you catch up. It builds links from trusted publications that Google values. It puts your brand in front of readers who are actively shopping. And it creates long-term SEO value that keeps paying off month after month.

How We Build Digital PR Campaigns for eCommerce

One of our clients runs a car ecommerce company, and by looking at what is covered in the press we were able to get them covered too, this boosted them from page 2 to page 1 in one campaign!

We don’t do random press releases. Every campaign we run is designed to earn high-quality links and make sense for your product and audience.

For eCommerce brands, we often use trend-driven angles, seasonal stories, or expert-led insights that tie into your products. Whether it’s a cleaning tip that involves one of your tools, a viral TikTok trend about organising baby gear, or a data-driven campaign about garden pests, we connect your brand to what’s already making headlines.

We write the story, include expert quotes from your team, and pitch it directly to journalists in your industry and the national press. When the story lands, you get high-authority backlinks and the kind of visibility that moves your site up the rankings.

The Long-Term Value of Press Mentions

Digital PR doesn’t just get you backlinks. It builds credibility and trust. When customers see your brand mentioned in the Daily Mail or featured in Country Living, it reassures them that you’re a real, reliable business.

It also helps you become a go-to source for journalists. Our clients often find that once they’ve been featured a few times, they start receiving inbound requests for comments or product quotes. That means more media exposure, more links, and more visibility with less effort over time.

Publications We’ve Secured for eCommerce Clients

Our campaigns have landed clients in The Sun, Express, Ideal Home, Country Living, MSN, Daily Mail, Indy100, Digital Journal, Dexerto and many more. These are the publications your customers already read and the links that Google values most.

Ready to Scale Your Online Store?

If you’re serious about growing your eCommerce business and want a long-term strategy that brings in traffic, improves search rankings and builds trust, digital PR is the way forward.

We’ve helped both new and established eCommerce brands grow from overlooked to industry-recognised in a matter of months. If you’re ready to do the same, get in touch today.

Let’s get your store featured in the press and in front of the people who matter.