Looking for a digital PR agency in Manchester that can earn your business top-tier media coverage, while improving your brand awareness, increasing your search engine rankings and generate more sales for your business? If so keep on reading.
At Weeare, we help our clients get into their dream publications through creative digital PR campaigns. So whether you want to be mentioned in Forbes, The Daily Mail, The Sun, MSN, Wales Online, The Express, The Mirror, Lad Bible, Huffington Post or any other top-tier publication we may be able to help.
And unlike other digital PR agencies, we guarantee media coverage or will offer a full refund. To find out more about our digital PR services and if they can help your business grow book in a call with us today.
For those of you not familiar with Digital PR, keep on reading.
What is digital PR?
Digital PR is a marketing technique that brands all around the world use to build brand awareness and authority. It’s also used by SEO marketing agencies to earn authoritative backlinks to their client’s websites. Digital PR is often referred to as online PR.
Do I need to hire a digital PR agency?
You don’t need to hire a digital PR agency if you take the time to learn how to run effective digital PR campaigns. You may also want to consider hiring an in house team that can provide you with digital PR services. There are benefits and disadvantages of hiring in house, so choosing to hire a digital PR agency, hiring in-house or maybe hiring a digital PR freelancer will depend on your unique circumstances.
If you are a smaller business that can’t afford to hire a digital PR agency, you may want to consider digital PR training. There are many companies that offer this as a service or you could try going to an event such as BrightonSEO and taking a course there.
What is the Digital PR process?
Every Digital PR company will have their own set of processes when it comes to digital PR. At Weeare we always start with the strategy of why we are doing the PR. Are we doing PR for brand awareness? Are we doing PR to earn links? Or are we doing PR because your competitors are and you don’t want to get left behind? Whatever your reason, we will work with you to understand who you are as a business and how we can get you in front of your ideal customers.
Researching your business and the competition
Once we know why you are doing PR, we can then look at what you have done, what your competitors have done and what your industry has done as a whole. When we understand the current digital PR landscape in your industry we can begin to formulate a plan to earn you media coverage.
Creating content to earn backlinks from the media
Creating content for Digital PR can come in many forms and depending on your business and industry we may create a large hero campaign or go for a reactive digital pr approach. Whatever we decide, we guarantee media coverage or we offer a full refund.
Press release writing and distribution
Once we have our data we will write a press release that makes it easy for journalists to use. We have many years of experience in digital PR and use this experience to create stories we know both journalists and your potential customers will love. Writing a press release is a skill in itself, if you have tried to gain media coverage in the past and have failed, there is a good chance you failed at the press release stage.
Creating a media list and outreach
After the press release is created we will use our media database to find journalists that would be interested in writing about your story. One benefit of using a digital PR agency is that you don’t have to buy a media database yourself which can cost anywhere between £5000 – £10,000.
At Weeare we take a targeted approach to media list building and only contact those journalists that have written about something similar quite recently. We try to build up a relationship with journalists so we can be ready to give comments on stories our clients have expertise in.
How can we hire a digital PR agency?
There are many excellent digital PR agencies in Manchester and the wider world, but if you want to hire a digital PR agency without the risk of getting no media coverage or backlinks then get in touch with us today. We offer a free consultation, where we can learn more about your business to see if we can help you grow.
We earn our clients links and mentions in national, regional and trade publications and if you would like to take your marketing to the next level, book a call today.