The client had an existing website with little traffic, they came to us to provide them with authoritative links but we also helped with on-page optimisation which resulted in a 1672% increase in organic traffic.
Since this original case study was published we have taken the client close to 7000 organic visitors a month for their key location pages.
Main Results
- 500+ backlinks earned.
- 1672% increase in organic traffic.
- Notable links in The Sun, Express, Mirror, Times, Huffington Post, Wales Online, CNBC and many more.
Above is an example of some of the links we built for the client through our Digital PR Service.
How we did it
Storage is a competitive space, with hundreds of businesses fighting for the same local and national keywords. To help our client stand out, we started by addressing the foundation, their on-page content and site structure.
We worked closely with them to optimise key service pages, improve internal linking, and build a website architecture that allowed search engines to better crawl and index their content.
Once the technical SEO and content were in a strong position, we moved on to off-page SEO, specifically, building high-quality backlinks. We developed a bespoke digital PR strategy that included expert commentary, reactive PR opportunities, and data-driven studies tied to storage trends.
These stories helped position the client as an authority in the industry, while also earning genuine white hat links from top-tier publications.
Importantly, the ranking increases weren’t for throwaway blog posts, we focused on core commercial pages that drive enquiries and bookings. By targeting service-based pages, we ensured our work had a direct impact on revenue.
To date, we’ve secured over 500 high-authority backlinks for this client, helping them dominate local search and expand their reach in highly competitive markets.
Update, we still work with this client and since this case study was written we have increased their search traffic to near 7000 visitors a month.