Working with a brand in the kitchen design space gave us an opportunity to create content that blended interiors, trends, and practical advice, all topics that lifestyle journalists love to cover. But with so many designers pitching similar tips, As a Digital PR Agency we knew needed a unique hook to cut through.
The Objective
The client wanted to raise awareness of their kitchen design expertise and earn high-authority links from mainstream and lifestyle publications. The brief focused on trend-based, expert-led content that could position them as a go-to voice for kitchen tips and home improvement insights.
The Solution
We built a series of light-touch campaigns offering design do’s and don’ts, seasonal kitchen advice, and commentary on celebrity kitchen trend, all grounded in practical insight from the client’s in-house design expert.
Rather than go broad, we kept angles very specific, like which kitchen trends are hardest to keep clean, or why certain handle styles are making a comeback. These simple, relatable hooks gave journalists exactly what they needed: clear, helpful quotes tied to topics their readers were already interested in.
The Results
The campaign generated 20+ earned links from national and lifestyle publications, including:
- The Sun (UK, US, Ireland, and Scotland editions)
- Daily Express
- Yahoo News
- Real Homes
- Nottingham Post
- Wales Online
- Gloucestershire Live
- Bristol Post
- Devon Live
- Kent Live
This included multiple international editions of The Sun, an excellent result that helped boost visibility across UK, US, and Irish audiences.
Why It Matters
Getting featured in lifestyle-focused titles like The Sun, Express, and Real Homes does more than improve SEO. For a kitchen brand, it builds credibility with home-conscious consumers at the exact moment they’re researching upgrades and renovations. These placements turn expert advice into trust-building brand exposure.
This campaign proved that even simple, well-targeted expert insights can deliver big media wins. By staying relevant, practical, and journalist-friendly, we helped our client stand out in one of the most competitive lifestyle sectors, and earned links that will continue delivering value long after the coverage went live.
If you would like to earn links for your kitchen company in the biggest websites in the world, book a call by clicking here.