When this IT support company came to us, their website had dropped off the face of Google, sitting beyond position 100 for key industry terms in their local area. With no visibility and no traffic, they needed a strategy that would help rebuild authority fast. As a digital PR agency, we knew we needed to build them good links to help them rank.
The Objective
Get the site ranking again for competitive local IT support terms and establish the brand as a credible voice in the tech space, without relying on paid ads or short-term hacks.
The Approach
We focused on authoritative digital PR, not link swaps or paid placements to earn placements in publications that both users and Google trust.
We secured 78 high-quality backlinks, with links and mentions in major outlets including:
- CNN
- MSN
- AOL
- CTV News
- Digital Journal
- Dark Reading
- Dozens of local and national news publications across the U.S. and Canada
The Result
Within weeks, the site went from completely unranked to being the top organic result for key IT support terms in their area. Not only did rankings surge, but the brand was now being featured alongside the biggest names in global news.
Key Takeaway
Even in competitive B2B industries, you don’t need to rely on ads to grow. By focusing on link quality and authority, not quantity alone, we helped turn an invisible brand into a trusted market leader. If you would like to see if we can help your IT company build backlinks, book a call with us here.