Digital PR Case Study for Home Improvement Company

Our client worked in the home improvement space and was competing with some of the biggest names in the industry and getting any organic visibility was a challenge for them.

Main Results

  • From 2000 visitors a month to 26,000 (1017.39% increase)
  • 486 backlinks earned, 430 DR70+
  • Notable links in The Sun, Express, Ideal Home, Indy100, MSN, Dextero, and Country Living.

How we did it

The client had previously worked with another agency, however, we felt that the main category pages for their website lacked content and their overall brand lacked authority.

We decided to rewrite their category pages and optimise them for the user intent. We then embarked on getting the client authoritative backlinks in the media.

We earned the brand 486 backlinks and this resulted in a 1017.39% increase in organic search traffic with an estimated value of £50,000 per month if the client were to pay for this traffic with PPC.

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