Digital PR Case Study for a Sauna Company

A Sauna company with very little organic traffic came to us to earn them quality backlinks.  

Main Results

  • 150+ Backlinks Earned
  • 3480% increase in first-page rankings
  • 1596% increase in organic traffic
  • Notable links in The Express, The Sun, Knoxville News, Fox Sports Newsweek, CNBC and many more.

How we did it

Saunas have many health benefits so we tried sharing the best ways how to get these benefits with the media but it just wasn’t landing coverage. The client is a US-based client and American PR is slightly different to that in the UK.

We switched our strategy and created a ranked data table which we knew the press would love. Within a few days of pitching this data out to the press, we had landed links in CNBC, Newsweek and hundreds more publications.  

The client’s rankings and organic traffic exploded and both saw an increase in the thousands. Most companies in the Sauna space get 2000-3000 visitors a month and stagnate. We were able to get this client into that range within a month.

If you want to earn links for your company, our digital PR agency may be able to help you grow. Get in touch today.

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