Digital PR Case Study for Gambling

The client already worked with an existing SEO agency, but had to resort to guest posting and buying links on sites with no trust or authority. The brand wanted to try digital PR to see if they could earn links instead of buying them.

Main Results

  • 125 backlinks earned, 96 DR70+
  • Notable links in The Independent, MSN, The Herald Scotland

How we did it

The client had been buying links from guest post blogs and their budget wasn’t making a difference to where they were ranking. They turned to digital PR to see if they could earn links in their space.

We came up with a few different ideas but ran with one that was timely for the time of the year. As a result, we received great feedback from journalists and we earned the client 125 backlinks in one month, including one on the Independent.  

Gambling has a reputation for being a niche where bad links are purchased to help increase organic traffic, it doesn’t have to be that way. You can use a digital PR agency to earn good links that increase your traffic without resorting to black hat tactics.

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