The automotive space is notoriously competitive, with established brands investing heavily in SEO and running regular digital PR campaigns to stay ahead. For smaller or emerging players, cutting through the noise can feel almost impossible, especially when you’re stuck on the second page of Google for your most valuable keywords.
That was the challenge our client faced. Despite offering expert advice and having a strong understanding of the automotive industry, their website was struggling to gain traction. Their main keyword was hovering just outside the top ten results, costing them valuable traffic and visibility.
Within just one month of launching our digital PR campaign, we helped move them onto the first page, and the results didn’t stop there.
Main Results
- 134% increase in first-page rankings
- 132% increase in organic traffic
- Notable links in The Express, Daily Star, The Sun, MSN and many more.
Over the course of the campaign, the client saw a 134% increase in first-page keyword rankings and a 132% increase in overall organic traffic. Our efforts also earned them high-authority backlinks from top-tier publications including The Express, Daily Star, The Sun, MSN and many more.
How we did it
To build the campaign, we tapped into the client’s automotive expertise and paired it with trending content formats. We found several viral TikTok videos featuring so-called “car hacks”—DIY tricks that claimed to save drivers time or money. We asked the client to comment on whether these hacks were legitimate or potentially dangerous.
These expert insights gave journalists timely, trustworthy commentary to use in stories that were already gaining traction on social media. By offering clear, no-nonsense guidance on what works and what doesn’t, the client quickly positioned themselves as an authoritative voice in the car advice space.
We pitched the story to relevant media outlets and earned a series of high-quality, white-hat backlinks as a result. The improved authority and visibility helped lift the client’s key pages onto the first page of search results, while also boosting their overall traffic.
Long-Term Impact
Because of this campaign, journalists now recognise the client as a reliable source for automotive insights and regularly reach out for quotes and comments on industry stories. This creates a flywheel effect, more media mentions, more backlinks, more traffic and ultimately more sales.
If you’re in the automotive sector and want to compete with the big names using smart, sustainable SEO tactics, our digital PR agency can help you get there.
If you need help earning links, our digital PR agency can help.