I’m sure you will agree it can be very difficult to choose someone to create a dental website for your business. Some may even say it’s as excruciating as toothache (I’ll stop the jokes here).
Or is it?
There are a few different options when it comes to having a dental website made for your business.
In this post, I will tell you exactly what you will need to know in order to get the best deal for your budget.
What does a dental website cost?
No one in life likes paying more than they have to for a service, I certainly don’t.
Web design however can be a difficult business to understand. You can get websites that cost nothing at all, and you can get websites that cost £100,000+
Another difficulty you face is that you would assume that the more expensive the web design the better the quality, but in a lot of cases you would be wrong.
But don’t worry, by the end of this blog you will have enough information to know what step to take next to get a new website for your dental business.
What is the average dental website design price?
At the basic level, you can set up a dental website for less than £100. You could hire a freelancer from India and they will gladly put together a website that will look ok, and it will allow your visitors to find the information they need if they know the address of your website.
The problem with the above is that in my experience low paid developers don’t write very good code. Now I’m sure there are plenty of developers out there who would love to prove me wrong, but in my experience, you get what you pay for.
Low paid developers write low-quality code. The code they write is quite sloppy and what that means to you is that the website will load slower than it should.
A slow website is not great for your customers and Google will penalise your website for being slow and can rank your competitors above you for this reason alone.
If you’re a legitimate practice and want to increase your business do not hire a low-paid developer.
Freelance website design for dentists
If your budget is limited but you still want a good website for your dental business then a freelancer can be a good choice. Before starting Weeare I freelanced for many years picking up some vital skills along the way.
I personally know some very good freelance designers and developers.
The cost of a Freelance developer can range vastly. Some prices which I have seen over the years for freelance website designers would be:
– £700 for a small site (Just starting out)
– £1000 – £1500 (2-3 years experience)
– £2500+ (5+ years experience)
If you do think that your budget won’t stretch more than £2500 then a freelancer could be a great choice (but don’t make up your mind just yet) for your dental website, just make sure to check out their past work and customer testimonials so that you shouldn’t get any nasty surprises.
What do dental websites cost if they are made by a small agency?
The next level up from a standalone freelancer is a small agency.
A small agency usually employs a few members of staff that work in many different areas such as design, development and marketing.
A small agency could be a good choice for your dental practice if you want to keep everything under one roof. For example, if you were going to hire a freelancer like above you may need to hire 2 freelancers, one to design and one to develop your website, and additionally, you may want to hire a third to help you market your website.
If the above sounds a bit of a hassle then that is where an agency comes in. A small agency such as Weeare (shameless plug) can help you stay organised by having a dedicated account manager, that person would then be your point of contact all throughout the service. This helps you focus on your business without having the worry of dealing with many different people.
Our search engine optimisation consultants will also make sure your website is optimised to be found on the search engines.
The typical cost of a dental website from a small design agency would be around £3000 – £7000.
Dental website design cost vs. Goals
Dental web design costs ultimately are going to be dependant on the level of service you require, the skills of your marketing consultants, and the goals that you want your new dental website to achieve.
Take two different dental practices for instance and compare their websites.
Dental practice number 1 is a dentist that has been around for 15 years and doesn’t have much room to grow any bigger. For dental practice number, one patient acquisition may not be its number one goal.
Dental practice number 1 may want to simply upsell to their current patients. For this, you would want your website to be designed in such a way which captures their current client’s details and then market to these people via email marketing.
The web design cost of dental practice number 1 would be around £3000 – £4000.
Dental practice number 2 however maybe a brand new practice. Their focus would be on acquiring new patients. The web design costs of dental practice number 2 would be much different.
Dental practice number 2 would need a website to be designed to acquire new patients and therefore the site would be designed in a different way. For example, they may want to incorporate a blog into their website for additional search engine traffic. The website would also have to be search engine friendly and you would also need to take out additional services such as search engine marketing and social media marketing.
Search engine marketing and social media marketing would be vital in the example above and rough costs of both services can start from £1500 a month and go all the way up to £3000+ depending on your competition.
Are you underpaying for your dental website?
Look at your competitor’s websites and if they come up before yours on the search engines then there is a good chance they have spent time and money getting their websites there.
To beat your competitors in the search results you are going to need to spend more than a few hundred pounds on a website. If you don’t I wouldn’t expect to appear above these people on the search engines and I wouldn’t expect to take customers from them because they will show up before your business every time.
If you can not afford to spend a few thousand pounds on your website for your dental business then I would recommend saving that money until you can. The cost of a dental web design is well worth the investment if spent in the right place. Underpaying for your website design will probably leave you disappointed in the results.
Are you overpaying for your dental web design?
Unless you are a franchised dental business with many different locations and treatments then I wouldn’t justify in spending more than £10,000 initially on the web design.
If you are seeking dental marketing services then I also wouldn’t recommend spending more than a few thousand per month with an agency before you build a relationship with them. Start smaller and then increase your budget when you start getting results.
In my personal experience for a cost of £1500 – £2000 a month you should be the range that you should be looking to invest per month on marketing.
Our final advice on dental website design costs.
Look at your competitor’s websites and decide if they look well made. Then take into account how old the business is and how long their website been live. If the website looks well made, the business has been around for years and so has the website, chances are they will take a bit of work to outrank in the search engine results page.
You should now have a better understanding of “what do dental websites cost”. If anything in this post has you confused or you would like to talk to us then drop us an email and we will help the best we can.
If you have a project in mind and would like to find out how to get a mobile responsive and search engine friendly website for your dental practice please feel free to contact us.