7 Reasons why we love our SiteGround hosting.

As a Web Design and SEO Agency we are always looking for ways to improve our website and our customers. Recently we switched our hosting to Siteground and loved it so much we have written a blog on it.

Website hosting is not the sexiest of topics, but it lays the foundations on what your website is built on.

We have hosted our websites (& clients) with an American company for over 10 years, but after receiving bad support on one of our client’s websites we decided to see what else was out there.

We narrowed our search down to Siteground, and after being retargeted multiple times on our social media accounts we decided to bite the bullet and go for it.

Switching to Siteground has been one of the best choices we have made this year, and here is why…

SiteGround hosting is really quick

Compared to our other hosting company our website now runs at a much quicker rate. Pages take a lot less time to load and sites like GTAMetrix, Pingdom and Google Page Speed insights have confirmed a positive change.

gta metrix page speed

Some great scores on GTMetrix
pingdom page speed test

Another great page speed score from pingdom, very impressed with the load time of just over a second.

google page speed test

Although the scores above are not perfect (Google Page Speed), they are a massive improvement on what we had before. This is great considering we still have to do some optimisations ourselves.

As search engine optimisation consultants, we are always looking for ways to improve our load speeds as we know how important it can be when it comes to ranking a website.

I wish I had some screenshots to show the results before switching the hosting, but I do remember someone on social media calling us out where we said a website should take less than 2 seconds to load and someone ran a test where ours took 4 (oops!)

Thankfully Siteground hosting has got our web page loading time to around 1 second (Whoop Whoop!) no more egg on our face.

Fast SSL Installations (& Free)

ssl certificates

The last hosting company we used would charge £40 per SSL certificate which is slightly more than most and for one client they took over 10 days to install it, as trusted marketing consultants this simply wasn’t good enough for our clients.

Thankfully Siteground was almost instant.

They do offer SSL certificates that are paid, but more most people their free SSL certificate is perfect.

This alone was probably worth the switch, especially since Google has been flagging websites as insecure in their chrome update since August.

From having to wait 10 days, fuss about with confirming the SSL certificate through admin emails to clicking one button and installing a security certificate almost instantly, this has helped us as an agency considerably and will save us quite a bit of time. Brilliant!

Staging Environments

wordpress staging

At Weeare we love building our clients sites on local machines then transferring them to a staging environment and finally when the clients happy we put the site live.

We think this is the best way to develop websites, but it takes a lot of time.

With Siteground we can set up a staging environment and then push the changes to the live website in 2 clicks. Not only does this save us time but it also allows us to work on the staging sites when carrying out future developments. No cowboy coding here.

Now you may think this is not a new thing, and other hosting companies offer this service and you would be right.

But…

Our other hosting provider which weren’t much cheaper than Siteground did not offer this service, so being able to do all of the above with a few clicks is new to us, so don’t ruin our parade and let us bask in the glory!

Other hosting providers which offered this staging environment set up were also more expensive than what we are paying now.

Site Migration

site migration
How we feel migrating websites

With your first website, Siteground offer a free transfer, after that you have to migrate websites on your own.

This I didn’t realise until after purchasing the hosting and was a little disappointed because quite frankly I hate migrating websites, and thought this service was for every website.

However…

I then discovered that Siteground have their own migration plugin and it is so simple to use.

Migrating a website in the past may have taken 30 minutes to do so (Don’t judge, I hate setting up and migrating sites).

With the Siteground migration plugin, it legit took me less than 5 minutes without having to deal with any of the technical issues that you can sometimes run into when setting up databases and all that nasty other stuff.

The migration plugin gets a massive thumbs up from us.

1 Click Repository set up

git setup

Setting up repositories are not hard, but they can be time-consuming. When you have multiple clients as we do, anything that can help us save time is a massive positive.

In one click we can set up a repo and be done with it.

Perfect.

Reasonably priced

With the discounts available on Siteground for first time customers it is pretty much the same price as any other hosting company, after the first year however it jumps up quite a bit, but with that said I think for what you get the introductory price is amazing and the full price after 12 months is more than fair.

You can get cheap hosting for a few quid a month, but as we said earlier in this article, hosting is the foundation of your website, it is not something you should look too cheap out on.

When looking at hosting we considered a few different companies and for the service we receive and the price we pay and will pay we are more than happy to recommend Siteground hosting.

Great Support

The whole reason we began looking for a hosting company a few months ago was that of the lack of support we received from our existing supplier.

One of our client’s websites that does sales in the region of £££ – ££££ a day website went down and the level of support we received to try and get the website back up and running was shocking. (The problem was a server issue and not something we had direct control over)

We were told “The website works fine for us” and “We can’t see a problem” which are not words you want to hear when your clients websites are down for the rest of the world.

Siteground is apparently known for their high levels of support, and we put this to the test almost immediately after getting our site up and running.

And sure enough, our support ticket was answered in detail within 10 minutes. Very helpful.

Conclusion

happy

As you can see we are very happy with our choice of switching hosting to Siteground. It’s important to note that we haven’t been paid to write this review or it doesn’t include any affiliate links to make us money like so many other companies do when they write hosting reviews.

Instead, this is an honest review that may help others out there who are looking for reliable, fast and secure website hosting with some great features.

If you know anyone who is looking for website hosting please give this blog a share, it would help us and them out.

Thank you!

Ricky

Website Design For Small Law Firms

Are you a small law firm looking for a new website? We can help.

We offer website design services to small law firms like yourself with the focus on generating more leads for your law firm. Whether you specialize in Family Law, Criminal Law, Employment Law or many of the other areas of law we can help your business be found online by potential clients.

Unlike other industries, legal website design can be quite different. Not only do you have to make it quite clear what area’s of law you specialize in but you also have to make the website look professional and it needs to be found online in a highly competitive industry. That is where we come in.

We can help design, develop and market your small law firm website.

website design for small law firms
website design for small law firms

Small law firm web design rules we stick to.

When it comes to designing your small law firm website we stick to a set of rules so that your website hits strict criteria before going live. We like to make sure that our websites look professional and are easy to use. Before we even start designing we will sit down and discuss how we can layout the site in terms of the content that you want the user to find and use before contacting you.

When we have your small law firms content we can then begin designing a custom website around your business. We always aim to make sure your website user can navigate to any part of your website within 3 clicks. This leads to less user frustration and more conversions (users into customers)

Your law firm website must also be search engine friendly, mobile responsive and ultra-fast, all of which will allow your website to be found and convert visitors into high paying customers.

At Weeare we offer small law firm website design from £2500 and it includes everything you need for your law practice to get up and running online including:

  • Responsive Website Design
  • Information Architecture
  • Mobile and Browser Testing
  • Search Engine Submission
  • CMS
  • Social Integration
  • + Much More

Our search engine optimisation consultants will also make sure the website is optimised on page, to help your website get found on the search engines.

law firm web design inspiration

website design for small law firms
Quinn Emanuel is a greatly designed law firm website, the layout screams professionalism, the colours work great and the information on their website is easy to find and digest. Overall a great looking and functioning legal website.


TSMP law is another great looking website. The website is very high end and the subtle animations focus the user on the content as it fades in keeping them engaged at all times. Once again a very nice looking legal website.

website design for small law firms
Vancouver Family Lawyers – Once again a great looking site, however, what I love is how they have used their website slider not only to tell a story but to make the website easier for the user to navigate to their different areas of the law. Sliders shouldn’t be used on most websites in my opinion however, in this case, it works well.

I love the websites designed for the law firms above, if you would like to see how we can help you with our website design services for small law firms or if you need any other marketing consultancy services get in touch.

Dental website design cost – How much does it really cost?

I’m sure you will agree it can be very difficult to choose someone to create a dental website for your business. Some may even say it’s as excruciating as toothache (I’ll stop the jokes here).

Or is it?

There are a few different options when it comes to having a dental website made for your business.

In this post, I will tell you exactly what you will need to know in order to get the best deal for your budget.

What does a dental website cost?

No one in life likes paying more than they have to for a service, I certainly don’t.

Web design however can be a difficult business to understand. You can get websites that cost nothing at all, and you can get websites that cost £100,000+

Another difficulty you face is that you would assume that the more expensive the web design the better the quality, but in a lot of cases you would be wrong.

But don’t worry, by the end of this blog you will have enough information to know what step to take next to get a new website for your dental business.

What is the average dental website design price?

dental web design cost

At the basic level, you can set up a dental website for less than £100. You could hire a freelancer from India and they will gladly put together a website that will look ok, and it will allow your visitors to find the information they need if they know the address of your website.

The problem with the above is that in my experience low paid developers don’t write very good code. Now I’m sure there are plenty of developers out there who would love to prove me wrong, but in my experience, you get what you pay for.

Low paid developers write low-quality code.  The code they write is quite sloppy and what that means to you is that the website will load slower than it should.

A slow website is not great for your customers and Google will penalise your website for being slow and can rank your competitors above you for this reason alone.

If you’re a legitimate practice and want to increase your business do not hire a low-paid developer.

Freelance website design for dentists

dental web design freelancer

If your budget is limited but you still want a good website for your dental business then a freelancer can be a good choice. Before starting Weeare I freelanced for many years picking up some vital skills along the way.

I personally know some very good freelance designers and developers.

The cost of a Freelance developer can range vastly. Some prices which I have seen over the years for freelance website designers would be:

–  £700 for a small site (Just starting out)
–  £1000 – £1500 (2-3 years experience)
– £2500+ (5+ years experience)

If you do think that your budget won’t stretch more than £2500 then a freelancer could be a great choice (but don’t make up your mind just yet) for your dental website, just make sure to check out their past work and customer testimonials so that you shouldn’t get any nasty surprises.

What do dental websites cost if they are made by a small agency?

dental website design uk

The next level up from a standalone freelancer is a small agency.

A small agency usually employs a few members of staff that work in many different areas such as design, development and marketing.

A small agency could be a good choice for your dental practice if you want to keep everything under one roof. For example, if you were going to hire a freelancer like above you may need to hire 2 freelancers, one to design and one to develop your website, and additionally, you may want to hire a third to help you market your website.

If the above sounds a bit of a hassle then that is where an agency comes in. A small agency such as Weeare (shameless plug) can help you stay organised by having a dedicated account manager, that person would then be your point of contact all throughout the service. This helps you focus on your business without having the worry of dealing with many different people.

Our search engine optimisation consultants will also make sure your website is optimised to be found on the search engines.

The typical cost of a dental website from a small design agency would be around £3000 – £7000.

Dental website design cost vs. Goals

dental website design price

Dental web design costs ultimately are going to be dependant on the level of service you require, the skills of your marketing consultants, and the goals that you want your new dental website to achieve.

Take two different dental practices for instance and compare their websites.

Dental practice number 1 is a dentist that has been around for 15 years and doesn’t have much room to grow any bigger. For dental practice number, one patient acquisition may not be its number one goal.

Dental practice number 1 may want to simply upsell to their current patients. For this, you would want your website to be designed in such a way which captures their current client’s details and then market to these people via email marketing.

The web design cost of dental practice number 1 would be around £3000 – £4000.

Dental practice number 2 however maybe a brand new practice. Their focus would be on acquiring new patients. The web design costs of dental practice number 2 would be much different.

Dental practice number 2 would need a website to be designed to acquire new patients and therefore the site would be designed in a different way. For example, they may want to incorporate a blog into their website for additional search engine traffic. The website would also have to be search engine friendly and you would also need to take out additional services such as search engine marketing and social media marketing.

Search engine marketing and social media marketing would be vital in the example above and rough costs of both services can start from £1500 a month and go all the way up to £3000+ depending on your competition.

Are you underpaying for your dental website?

Look at your competitor’s websites and if they come up before yours on the search engines then there is a good chance they have spent time and money getting their websites there.

To beat your competitors in the search results you are going to need to spend more than a few hundred pounds on a website.  If you don’t I wouldn’t expect to appear above these people on the search engines and I wouldn’t expect to take customers from them because they will show up before your business every time.

If you can not afford to spend a few thousand pounds on your website for your dental business then I would recommend saving that money until you can. The cost of a dental web design is well worth the investment if spent in the right place. Underpaying for your website design will probably leave you disappointed in the results.

Are you overpaying for your dental web design?

Unless you are a franchised dental business with many different locations and treatments then I wouldn’t justify in spending more than £10,000 initially on the web design.

If you are seeking dental marketing services then I also wouldn’t recommend spending more than a few thousand per month with an agency before you build a relationship with them. Start smaller and then increase your budget when you start getting results.

In my personal experience for a cost of £1500 – £2000 a month you should be the range that you should be looking to invest per month on marketing.

Our final advice on dental website design costs.

dental website design cost

Look at your competitor’s websites and decide if they look well made.  Then take into account how old the business is and how long their website been live.  If the website looks well made, the business has been around for years and so has the website, chances are they will take a bit of work to outrank in the search engine results page.

You should now have a better understanding of “what do dental websites cost”. If anything in this post has you confused or you would like to talk to us then drop us an email and we will help the best we can.

If you have a project in mind and would like to find out how to get a mobile responsive and search engine friendly website for your dental practice please feel free to contact us.

Web design Cardiff – How to pick the right agency for your business

Looking for web design in Cardiff? If you are, keep on reading.

Choosing a website design agency for your business is hard, isn’t it?

The term “Web Design Cardiff” brings up hundreds of search results alone.

How do you know what agency to work with? Do you go for someone who employs 100’s of staff? The cheapest quote? or something else?

In this blog post, we will look at everything we think you should know about choosing a web designer for your business.

If you just want to see what offers we have on, and the quality work we do you may just want to check out our portfolio.

Other Services we offer

Responsive web design in Cardiff

responsive website design cardiff

When looking for web design in Cardiff you are going to hear the term responsive web design thrown around a lot.

Responsive web design is an approach of designing and developing a website that works on all devices, such as:

  • Mobile phones
  • Tablets (iPads, Kindles)
  • Laptops
  • Desktop Computers
  • And More

Your new website must be mobile responsive if you want any form of return on investment. If your website isn’t mobile responsive then the search engines will punish your business by showing you lower in the rankings.  You may want to check out our post search engine marketing Cardiff for more info on our SEO services.

A website that isn’t mobile responsive is like hiring a builder to build a home for you and them not putting a roof on it, wiring in the electricity or putting a front door on your new house because it was a little bit cheaper for them not to do so.

You have to make sure that your new website will be mobile responsive to give your business a chance to be found on the search engines.

In the past we have seen a massive jump in the search engine rankings just by making our client’s websites mobile responsive, that could mean the difference between staying in business or shutting up shop.

Some of our competitors build websites that are not mobile responsive or they give you an option whether to pay extra for your new website to be mobile responsive. Make sure that your site is mobile responsive before handing over any money or signing any contracts, if it is not, walk away and talk to our team of expert consultants.

Cheap website design vs. a custom website design

cheap website design

Cheap website design may be an option for you if you have no budget and want to get a website up and running.

A cheap website more than likely won’t get found online, the massive drawback of having a cheap website design is that you will have to tell potential customers your website address and tell them to visit it.

By doing the above however you are not using your website to its full potential, a good website should generate you leads, you shouldn’t have to keep telling people to visit yourwebsite.com.

Think of it, how many people could you possibly come into contact with every day?

If you have to tell people to visit your website, you are doing it wrong.

Take our website for example. Sure we have our web address on our business cards, but I can’t remember the last time I handed a business card out to someone and told them to visit our website.

Make no mistake, business cards are useful, but for us as a web and digital marketing company it makes more sense for our website to bring customers to us, rather than getting out in people’s faces and selling our services.

And your website should too!

There are a few problems with cheap websites, such as:

Low-quality web design code can harm your business

bad website design

Low-quality code can’t be seen by the average person.

To you, a bad website may not look great, but to us, as a web and marketing agency, a bad website starts with bad code. A website that contains bad code, can still look great.

We have seen websites that look beautiful, Only to look underneath to see some terrible code.

Bad code under a website is the equivalent of buying a Porsche and fitting it with a Vespa engine.

Websites with bad code will struggle with:

  • Search engine ranking
  • Website speed
  • User experience

Bad code can affect all of the above. Bad code can confuse the search engines with what your site is actually about.

Bad code can take up more resources than it needs to, therefore, it takes longer for the website to load (bad user experience), causing your users to click the dreaded back button.

Bad search engine optimisation – Do you want your customers to find you?

search engine optimisation cardiff

We have been contacted in the past by people looking to go into business and only have a budget of £300. For this, they want a website and all the marketing that they can get to reach the first page of Google.

Not happening.

Some business areas are so competitive that it could take years for your business to get to that first page.

What other industry do you know where someone is willing to work around the clock for a few years for £300?

Thankfully most industries, especially in Wales, are not that competitive for a new business to break into the search results. Our average time so far for our clients has been around 4-6 months.

If you’re paying a few hundred pounds for a website, how much search engine optimisation do you think you are going to get?

No time = low-quality control. Don’t skimp on testing.

website design testing

No website agency will make a website that is 100% free from errors. Us included.

What we have noticed is the cheaper website design agencies tend to have terrible quality control.

We always keep an eye on our competitors, in fact, we would guess that most of their website views are from us checking up on them, I joke. But you get the point.

When checking out some of the lower quality agencies we often see that their projects have missing links, broken images, pages that don’t exist, and so on.

Obviously, these agencies are not doing this on purpose but they are unable to spend the time necessary to make sure the quality of the website is up to scratch.

A typical website design project for us lasts 6 to 8 weeks. That’s design, development, and quality control.  If you are only paying a few hundred quid for a website then there is no way that the agency can spend the amount of time needed to make sure your new website will work as it should.

How can you compete online if your website is not search engine friendly?

If you’re a business in Cardiff and you need website design then there is a good chance that your industry is going to be competitive.

We know all about working in competitive industries. Web design in terms of the competition is up there with services such as finance and insurance.

Take the keywords web design Cardiff which is one of the main keywords that we are raking for with this article.  The keyword web design Cardiff has over 1.3 million competing websites (a lot of competition).

The keyword web design Cardiff in the Google advertising tool has a recommended bid of £5 to £10.  This means that every time someone searches for web design Cardiff and clicks on your add you would pay that amount of money per click.

At this time of writing, the keyword web design Cardiff gets around 1000 searches a month.  If you were to target each of these searches and pay the minimum amount of £5 then the keyword web design Cardiff would cost you £5000 every month.

SEO, on the other hand, will take longer to get results but when you are finally on that first page of the search results each click sent to your website is then technically free.

That is the power of SEO, and unless you are willing to pay £5000 a month for clicks I would highly suggest investing in SEO for your business.

If you hire a cheap web designer in Cardiff you are not getting any SEO at all, your website will also lack the various on-page SEO which will further negatively impact your search engine rankings.  If you want to compete you will need to spend the required money to do so, if you don’t your competitors will.

If you want your customers to do something your website design needs to reflect that

One of our questions we first ask our clients is “what do you want your website to do?” Some of the time our clients have replied that they don’t know, they just know that they need a website because someone they trust has told them they need one.

When a client knows that they need a website but they don’t know why we take them through various different options so they can best decide what they want their website to do for their business.  Once the client knows what they want the website to achieve we can then begin designing a website for them.

A cheap web design agency isn’t going to discuss a strategy with you and they’re not going to build a website around your business goals.

A cheap web design agency is going to use a template that they have used for all of their past clients, edit your information into it and then change the colours of the website to match yours and put it live.

When choosing website design for your business make sure you discuss what you want the website to achieve beforehand.

Are free website building tools any good?

free website design tools

Services such as Wix, Weebly, Sitey, and many other free website tools are getting better.

In fact, some of them produce websites that look great.

But…

As mentioned above they still contain bad code.

Another massive problem that all of these website building tools have is that you are the person building them.

Now you may have a great eye for detail, and you may have even read up on SEO best practices, but you would still be at a disadvantage over your competitors who have paid to have their websites professionally made and marketed.

Think of it this way, would I be able to read a few books or articles on your industry and then be better at it than someone who has been in the industry for 10 years? Of course not, especially if the industry was to do with anything manual.

In my personal experience, I have never witnessed a website that was built by one of these free website creating tools rank on the first page of the search engine results.  Do a random search right now, click on some websites and scroll to the bottom, see how many of them are made by websites like wix.  I bet you won’t find many or any at all.

If you would rather concentrate on what you do well and leave building a website to someone else I would highly recommend it, it will cost more, but at least it would be done right.

As Bobby Boucher’s mama says “Pre-built website themes are the devil”

web design themes

A lot of agencies use pre-built website themes these days. The reason being they are cheap to buy and it takes 90% of the development time away meaning more profit for the agency.

Website themes are a quick and easy way for an agency to get money out of you while not carrying out any work that will help your business.

Themes are cheap (< £50), take much longer to rank (more money needed to be spent rank them) and agencies that use themes generally aren’t very good at what they do.

Personally, I would not use a theme to represent my business. You shouldn’t either.

Why your new website should be based on a content management system.

wordpress website design in cardiff

A content management system is the back end of the site, which only you and your staff will see and get to use.

Some agencies develop their customer’s websites to be single page files, they do this so any updates that you need, will be done through the website code. This means you will have to pay them to make any small changes unless you want to learn to program that is.

A content management system (CMS) such as WordPress, when developed correctly allows you to be able to edit all of the content on your website with ease.

Some of our past customers have told us they didn’t think they would be able to edit their website because it would be too complicated. Usually, around an hour later we have shown them exactly how to do it they can’t believe how simple it all is.

Here at Weeare we develop custom websites on the CMS WordPress and we use custom fields through the site. These custom fields allow you to type text in on the back end and they automatically fill in on the front end, easy pips!

(If you would like a demo of how simple this is please get in touch)

Using custom fields means that we could save your business thousands in update costs alone.

Free website hosting to all of our customers

free website hosting for 1 year

All websites need hosting, website hosting is where your website files live.

Some agencies charge you extra and extortionate amounts per month for hosting, we don’t.

At Weeare we offer all of our new customers 1 year of free website hosting just to say thanks for choosing us, (unless you have a business generating between 30,000 to 100,000 views a month then there is a hosting fee).

You can however keep your existing hosting if you would like, that is no problem at all.

What we can offer to you.

website design in wales

If you have read through all of the above you now have a better idea of what to look out for when making the choice to hire a web designer in Cardiff.

We understand that choosing a web designer for your project can be difficult, but hopefully, you can see that we do some great work for our existing clients and we would love to work with you too.

Our website design & development packages start off at £2500 and include:

  • A custom mobile responsive website
  • On-page SEO
  • 1-year free hosting

Take a look at some of our web design work

If you would like to work with one of the best small web design agencies in Wales then we would love to talk to you, you can see some of the great work that we have carried out for our clients below.

Medical website design

medical website design

OIC is a medical company in the USA who produce orthopaedic implants. We worked with them creating a mobile responsive website which was much easier to use than their previous website. We also made sure that their brand new website was more search engine friendly than the previous website.

Restaurant website design

restaurant web design

La Bodega, a small family-run restaurant in Merthyr Tydfil hired us to re-design their existing website which wasn’t search engine friendly or mobile responsive. Because of this their existing website was sitting on the 5th page of Google.

We helped La bodega be the first independent restaurant that shows up in the search engine rankings.

La bodega’s new website also beats the major chain restaurants such as Frankie and Bennys, Nandos, Table Table, Pizza Time, and more. Our work has increased online bookings by 30%.

One of our social media marketing campaigns raised awareness for the restaurant when 30,000 people saw one of our posts which went viral in our small town of Merthyr Tydfil.

Recruitment website design

recruitment web design

Raw recruitment hired us to design and develop a brand new website for their recruitment agency. The website was built with custom functionality that would allow CV uploading, email address capturing, job posting, and the ability to blog.

E-commerce website design

eccomerce web design

One of our first e-commerce website design projects that we ever made. Merthyr chainsaw hired us to create a website for their garden equipment business.

With over 600+ products and hundreds of variations, Merthyr Chainsaw was a pretty big website, by creating a new website rather than using eBay we were able to make a website that helped cut the costs of transaction down by 5%.

Photography website design

photography web design

Reel photography came to us because their existing website looked bad and was so frustrating to use. We helped them create a new easy to use website that was mobile responsive and search friendly as standard.

Medical website design

aesthetic web design

Skinhance aesthetic training sells botox training and other aesthetic courses within the UK. The market that they are in is very competitive. Their competition had been around for years, so we knew it would be tough to outrank them on the search engines.

After a bit of work, we were able to do so. We outranked their competitors and put Skinhance as the number 1 spot for many of their keywords. Many of these keywords were targeted to Cardiff, Bristol, and Oxfordshire.

Personal training website design

personal training web design

TK-Fitness, a personal training company in Cardiff approached us to redo their existing website which once again wasn’t user or search engine friendly. TK-Fitness before hiring us couldn’t be found anywhere near the first page of the search engines.

2 weeks after going live TK-Fitness’ new website hit the first page of Google for search terms that get over 700+ people searching for it each month.  Because of this, TK-Fitness is getting more personal training sessions booked than ever before.

Round-Up

Wew, that was a long one.

Hopefully, we have covered enough for you to understand what to look out for when choosing a website design for your business.

Some key takeaways should be:

  • Make sure your website is mobile-friendly
  • Make sure your website is search engine friendly
  • Make sure you have clear goals when designing your website
  • Make sure your new website is built on a CMS and will be easy to edit & update
  • Do not use a free website builder
  • Do not use website themes, custom is better 100% of the time

Next Steps

If you have any questions about our web design services or would like a quote please contact us.

7 website fails your business is making

Every business needs a website.

Big or small, new or old.

But just because you have a website, it doesn’t mean that it is effective in improving your sales.

There are many reasons why a website can be ineffective, so rather than making this a 10,000+ word article, here are the most common mistakes that we see on a daily basis.

1) Not mobile-friendly

Mobile phones are now used much more than desktop computers to browse the internet. Therefore it makes sense that your website should perform on mobile devices.

Unfortunately, there are still many business websites out there that don’t work well on mobile devices. Mobile responsiveness is also a huge part of search engine optimisation

This causes you to be penalised by the search engines (Google, Bing, Yahoo), decrease your conversion rates (see how to improve your conversion rates here), and causes your customers to become frustrated while using your website.

To make sure your website works well on mobile devices you will need to make sure that your website is mobile responsive.

To check if your website is mobile responsive try out the Google Mobile friendly test.

2) You use too much jargon

Here at Weeare, we pride ourselves on not being robots. We don’t use jargon to make ourselves sound smarter, we do quite the opposite. We constantly make an effort to get rid of jargon and explain in everyday terms. And so should you.

Unless you are dealing with industry experts your customers won’t know or understand the technical language.

When describing your products or your services keep the jargon to a minimum.

3) Hides essential information

With a lot of websites your customers simply want to know:

  • What you do
  • What time your open
  • Where you are located
  • How to contact you

So if you think the above applies to you then you need to make sure that all of that information is clearly available.

One of our customers, La Bodega restaurant didn’t have this information available on their old website.

When we used our web design services on their new site we made sure to make the information easily accessible to all customers. The result was a massive increase in online bookings.

Other important information your customers may want to find could include an about us page, your pricing and links to your social accounts.

All of the above helps your customer to trust your business more and increases the chance of them doing business with you.

4) No clear call to action

A call to action is something you want your website visitor to do.

Without a call to action, you are leaving the visitor to guess what you want them to do, often this means they end up leaving your website.

A call to action could be something as simple as “call us for a free quote” or “Send us a message”

Without a call to action, your potential customers won’t buy from you.

Hubspot has a great list of call to actions that you can use on your website. Check them out here.

5) Your website looks old.

An old website can cause your visitors to think you have gone out of business.

If your website looks like it was built in the 90’s you don’t set the customers mind at ease.

Generally speaking, your website should go through a redesign every 2-3 years, any longer and you are risking your site becoming out-dated visually and technologically.

If you think your website could be out-dated please get in touch with us and we can have a look to see if there is anything we can help you with.

6) Your website is too slow

Customers expect your website to load quickly (our search engine optimisation consultants can help with a slow website!).

If your website is slow, they will have no problem clicking the back button and going to one of your competitors. Ouch!

The easiest way to speed up your website is to have it built correctly in the first place.

Website themes that are often used by cheaper web design agencies are generally slow as they contain a lot of bad code inside of them.

Bad doesn’t refer to the code being malicious, in this case, it simply means there is a lot of code that doesn’t need to be in there in the first place.

Website themes contain this bad code because they simply need to cater to a wide range of uses.

As a business owner however you know that your business is unique, because of this a theme won’t cut it.

Using a theme is often cheaper, but the negatives outweigh the positives.

Speed up your site by having a custom website design carried out.

A custom website and a good web host is quite often more than enough to keep your visitors hanging around.

7) No content

In the past, I have worked with clients that have provided very little content.

I then explain to them that if they are going to generate any leads for their business they are going to have to provide content that people want to read and content that the search engines can find.

To add more content to your site you should consider adding more descriptions to your product pages and even your about page.

Having said the above, the best way of adding content to your website is through your blog.

Customers will often search for information on products or services, if you can provide them with the information that they are looking for through a blog post then there is a good chance they will end up doing business with you.

Conclusion

If you are making any of the above mistakes on your website it may be time to consult with an expert. Talk to us, we may be able to help you increase your online traffic and sales.  You may also be interested in our post SEO Cardiff

11 top reasons why you shouldn’t build your own website with a free website builder

Free website builders – Free, easy, instant.

We have all seen the adverts.

Free website builders are quite popular these days, but they simply don’t work for real businesses.

Bold claim, I know.

In this article I will give you 11 top reasons why you shouldn’t use a free website builder to represent your business.

1. Cost – Free website builders, are they really free?

free website builder

Free website builders advertise their services as 100% free. But they often have hidden terms and conditions.

Some free website builders start out free but then hit you with monthly charges when your trial period is up.

I think the main draw of a free website is exactly that. It’s for businesses who can’t afford to invest in professional services. But, if you’re eventually going to have to pay to continue using those services you would be better off paying a professional a one-time fee, rather than an ongoing fee for the lifetime of the website.

If you can’t afford a one-time payment, either look for a website design agency that offers to break down the costs or save up for it. If you cant afford to spend a few thousand on one of your most important sales tools then I urge you to save for it.

2. Customisation – Can I change that?

free website builder

One of the main problems of using a free website builder (and there are many) is that customisation is often non-existent. You get to pick out a selection of themes and then you add your text, your phone number, and images, and that’s it.

If you want a layout that is different from the template you are using, you are limited on what you can achieve.

A free website builder won’t allow you to edit the templates so you are stuck with a site that thousands of other business owners have used. How does that help your business stand out?

Being able to edit different pages of your website is one of the most important things you can do as a web designer. Different pages on your website will have different purposes. If you’re stuck with one theme, you won’t be able to edit it to fit your business purpose.

You may want to create landing pages, contact pages, galleries, and anything else you can think of. A free website building tool won’t give you the flexibility to do this.

3. Professionalism – Don’t look like a “real” business, bye-bye!

free website builder

A website made by a professional is going to look and perform better than what you could achieve. No doubt about it.

The same way a mechanic is going to be able to fix a car better than an everyday driver.

In my personal opinion, it doesn’t matter how advanced the free website tools get, a professional website developer will always be able to do more for your business than a free tool.

Take into consideration that small details on a website can have a huge difference in profits. For example, a website that I looked after many years ago used to test on a daily basis how different website elements would affect the conversion rates.

Conversions were measured in sales of a piece of software. The company used to test:

  • Changes in button colours
  • The text on headings
  • Different text on buttons
  •  Images of people / images of objects
  • And much more.

You may not believe it but some of the above changes had a massive impact on sales.

This takes me back to you building your own website. Maybe you have a good eye for detail and the site you build will pass for a professional-looking site, but without having this internet marketing experience how are you going to know if your website is performing as well as it should be.

In the above instance small changes would result in up to 30% more sales.

You should also take into consideration that these free website building tools are a nightmare to use. I know, I have tried them.

I always try to keep up to date by checking these tools out. And as a professional web developer, I can tell you that they are not easy to use and will cause you frustration.

4. Search engine optimisation – Will your customers even find you using a free website builder?

free website builder

In all of my years of web development I have never seen a free website outrank a site built by professionals.

The free websites just aren’t SEO friendly.

If your website doesn’t get found by the search engines then you are not getting any potential customers on your website.

Even if these free websites miraculously became super SEO friendly overnight, would you know which keywords to use to get potential customers to your website?

Search engine optimisation or SEO for short is an entire field in its self. Knowing what keywords to use can make or break a business. An example of that can be shown on our own website.  If you’re interested in learning more about our search engine optimisation consultancy services or hiring an SEO Agency, talk to us.

SEO Keywords

One of the keywords we have targeted in our search engine strategy has taken us over 8 months to rank for. This keyword therefor is very competitive which means other companies will also be looking to rank for it.

If in the beginning we only tried ranking for that keyword we would have gone bust. There is no way we could have taken 8 months of no customers and lived to tell the tale.

Therefore we targeted much easier keywords which would bring us a lower amount of traffic initially, but these were much easier to rank for and because of this, it brought custom our way very quickly.

Now let’s say you don’t have enough budget to target a keyword with a lot of competition, but you didn’t know because you are not in the SEO field.

With a free website, you may use that term within your website because it sounds like a great keyword to rank for, but because you don’t have the technical knowledge of SEO you are setting your business up for failure.

And that is why even most web development companies fail their clients because they don’t understand SEO.

To make this as simple as possible let me give you a made-up example.

Let’s say you have a business that sells wedding rings. You could target terms such as:

  • Wedding Rings
  • Gold Wedding Rings

Let’s say both of those keywords get searched for at least 10,000 times a month. If your website ranking for those keywords, great. You could have an extra 10,000 website visitors looking to buy wedding rings.

But…

Those keywords are being targeted by massive businesses that have a weekly marketing budget bigger than your yearly budget.

If you were to target those keywords by going up against this competition you would more than likely lose, or it would take you years to compete with them.

Long-tail keywords

On the other hand, you could have targeted keywords such as:

  • Platinum tiffany wedding bands
  • Silver Cartier wedding bands for women

Those keywords may only get 1000 searches a month, but they would be much easier to rank for and would likely result in better sales as they are more targeted.

Even better, you can fill your site with hundreds of keywords like these so instead of targeting just wedding rings that gets 10,000 searches you could target 50 keywords that get a minimum of 1000 searches each and get 50,000 visitors a month.

If you want your website to do anything for your business you must hire a web design agency that understands website design as well as Search engine optimisation.

I really can’t stress the importance of hiring an agency that understands both website design and SEO.

5. Mobile-Friendly – Does your website look good on mobiles?

free website builder

Free website templates are getting better, yet some of them still suck when it comes to being mobile-friendly.

At the last time of checking, I believe that 60% of people now browse the internet on their mobile phones and most of these users will click that dreaded back button if your website doesn’t look good on their device.

If you’re considering using a free website builder (I hope you aren’t) then you should check to see if it works on mobile devices. If it doesn’t, scrap what you are doing and look for a new one.

But the best solution would be to hire a web design agency that specialises in responsive web design.

Responsive website design is a method of creating a website that works on all devices such as:

  • Desktop computers
  • Mobiles phones
  • iPads
  • Kindles
  • Laptops

By being mobile responsive you are providing your potential customers with a better experience, which can lead to more sales.

You are also not getting penalised by the search engines like Google who show non-mobile-friendly websites lower down in the search engines.

6. No analytics or poor analytics

free website builder

You should always be looking for ways to improve your website.

Doing so will increase your profits.

On our website for example I always look for ways to make the user’s experience better. I always look for ways to improve the website’s navigation, and I sometimes get rid of or replace pages that don’t work well.

The only way I know what pages work or what pages need to be improved upon is by using in-built analytics.

These analytics show:

  • How long a visitor stays on the website
  • The number of pages a visitor views before leaving
  • Total number of visits the website has had that day
  • Search engine queries used to find the site
  • Which pages cause users to leave without going to another page

As you can see analytics are very important, but most free website builders don’t include them. That should be enough to stop you from even thinking of designing your own website.

A page you design could look great to you, but it could confuse the hell out of your visitors and could cause you to lose money.

Analytics allow you to constantly test and tweak pages to make them perform better.

7. Fast development, low quality

free website builder

Design your website in 30 minutes or less.

We have seen the advertisements, but really?

Our own personal site took around a month to design and build. That’s without us constantly testing to improve it.

Honestly, 30 minutes.

Come on.

free website builder

Your website is one of your most important sales tools and it is often the first point of contact that a potential customer will make with your business.

With that said, don’t you think you should spend more time on it than the amount of time it takes to order a takeaway and have it delivered?

A quality website that will bring you business for years to come deserves more than a few minutes spent on it. A good website can take weeks, months, or even years.

As a business owner, you are “told” to go to networking and trade events to gain more clients, but personally, that doesn’t suit any of our staff’s personalities. We just like to get on with our work.

Therefore we rely on our own website to bring customers to us, and it does. Like clockwork. If we had built it using a free website building tool I would have no doubt that it wouldn’t rank for any of our keywords and it wouldn’t look as good as it does.

Think of the number of people who are searching for the services you offer right now and then think of what it would do for your business if you were sitting at the top of the search engine and they were clicking on your site and giving you a call.

That is what a website can do for your business. A free website will never do that.

8. Advertisements – Killing your business one ad at a time.

free website builder

Not many things kill your credibility that ugly adverts on your website advertising the free website building tools.

You may have seen them:

“This site was created by somefreewebsite.com get yours today”

Yuck.

If I’m looking for a service provider and I come across that I’m clicking that back button. This is for many reasons.

This shows me that you don’t take your business seriously, that you can’t be trusted, and that you’re cheap.

Now all of the above is more than likely not true. But I don’t know you. And unless my initial feeling is good nothing more is going to happen, and I’m not going to hire you to carry out a service.

Online there is so much competition that if your potential customers feel like they cant trust you, they will have no problems clicking the back button and buying from your competition.

9. Experience – do you have it?

I have touched on experience in this article, so I’ll keep this brief.

By building a website yourself you are relying on your website design knowledge, which I’m guessing you don’t have a lot to call upon.

That is fine.

I don’t have a lot of experience in building houses, carrying out hip implant surgery, working in recruitment, or cooking food in a restaurant either. But my clients do, and the reason why they hire us is that we have experience in design, development and internet marketing.

A website built by us will outperform a free website any day of the week, it will also outperform a website built for you by our competition. Another big claim I know. But when every one of our clients has seen an increase in search engine rankings since hiring us, I think we have earned the right to be so confident.

10. Support – help me, please.

free website builder

Website design and marketing can be complicated. We however cut out all the jargon and make each part of the process as simple as possible.

Free website builders however don’t have this support.

If you get stuck, your website breaks or you don’t know how to add or delete something on your website then you are out of luck. The website building tools may have a forum where you can search for answers but you once again are wasting your time.

You don’t want to be building websites, if you did you would be in the web design industry rather than the industry you are in.

By hiring a professional you can be supported every step of the way.

We are only a phone call away if you have a problem or question, and we only have a small team so by working with us you will develop a relationship with us and not be passed around from one call center to another.

11. Performance – Float like a butterfly or slither like a slug

free website builder

Websites built by free website builders are usually stored on the same servers as thousands of other websites.

This makes them so slooooooooow.

Website speed is a major ranking factor when it comes to your position on Google. This year alone we are seeing more changes with Google introducing something called AMP, which they have introduced to speed up pages on mobile phones.

Website speed can also play a massive part in the number of sales or enquiries your website receives. A website that takes longer to load causes your visitors to leave, if your website is quick they are more likely to stay and buy.

Nobody likes a slow website. So don’t use a free website builder that takes an eternity to load, because no one will stick around for it.

Free website builders conclusion

To wrap this blog post up I’ll keep it brief.

Above I provided you with 11 top reasons why your business should not be represented by a free website and why you shouldn’t make your own website.

But the truth is, that was just scratching the surface.

There are plenty of other reasons why you should not build your own website, but if I were to list them all we would be here all night.

Hopefully, after reading this post you are now open to having your website built by a professional.

If you have a good service/product you would be surprised how quickly you can get a return on investment with a good website, especially when combined with our search engine optimisation packages.

Want to talk to us about having a custom-built website for your business? Get in touch here.

Dental Website Design – 8 Features your dental practice website design must include.

If you want more clients from online your dental website design must be excellent.

In this blog post I will give you dental website design tips and tricks so that you can generate more business for your dental practice.  And if you’re in the market for a redesign you should read this blog post before handing over any money.

1. Get more patients with a dental website that works on all devices

dental website design

For your dental practice to be found online you are going to need your website to work on all devices such as:

  • Computers
  • Laptops
  • Tablets (iPads)
  • Smart Phones (iPhones)

A website that works on all of the above devices is going to increase your sites user-friendliness.

Why is your site being user friendly important I hear you ask?

Having a user friendly website has many advantages. Firstly, A website that doesn’t make your visitors want to pull their own teeth out is going to convert at a better rate than one that does.

A conversion in this example could be a phone call to your dental practice to schedule an appointment.

If your dental website isn’t user friendly then your visitors are going to leave, and even worse they are going to go to one of your competitors.

According to MicKinsey & Company “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”

Can you really afford to lose up to 61% of your customers, or can you afford to lose 40% of your customers to your competitors?

Secondly, your dental website design should be mobile responsive because the search engines punish websites that aren’t.  Mobile responsiveness is a huge part of search engine optimisation, so make sure your site is mobile friendly.

They punish non-mobile friendly websites by showing them lower in the search results.

Search engines can play a massive part in growing your practice.

A mobile-friendly website design for your dental practice will help with your search engine positioning.

At Weeare we have seen our clients jump up in the search results just by making their websites mobile-friendly, if you think your website could benefit from becoming mobile-friendly talk to our seo consultants today.

One of our clients a small restaurant owner had a website that wasn’t mobile-friendly. Because of this, online bookings were poor and they could only be found on either the 4th or 5th page of Google.

Now I don’t know about you, but I don’t browse the 4th or 5th page of Google.

When we redesigned their website to be mobile friendly they immediately jumped up to the 2nd page. Without doing anything else we improved their search engine rankings by writing good quality code and giving the users a great experience through a mobile-friendly website.

If you want your dental practice website design to bring in more patients then your website must be mobile responsive.

2. Your dental website design must build trust

dental website design uk

Other industries maybe able to get away with dated websites.

You cannot.

Medical websites in general have to look clean and professional. You are selling a service that has a high monetary value and because it’s of a personal nature your visitors will want to trust you before letting you work on their teeth.

There are a few different ways you can make your website visitors trust you.

Firstly, your website design in my opinion should be custom made. It should reflect your business and your core values.

A dental practice that uses pre-bought website themes on the other hand doesn’t inspire trust.

Put yourself in your customer’s shoes.

Imagine looking for a dentist and you bring up 5 different dental practices. 2 of these dentist practices however are using the same website theme. This would cause you to stop and become confused.

Are these two websites the same business? Why have they got different names but look the same? Can they be trusted?

At that point, you would likely close that website’s window down and go to a different dental practice.

You don’t want that.

You want your dental website design to calm your potential customer and tell them they are in the right place.

Another way your dental practice website design can inspire trust is by showing potential customers what past customers have said about your business and services.

A great way to show your dental practice is trustworthy is by having a page dedicated to testimonials. This is known as social proof.

Social proof is a force that influences the way in which people make decisions.

Marketers use social proof to influence users into making a decision based on the actions of others because they think it is the right thing to do. Think of it as “if others are doing it, it must be right”

And according to the search engine journal “Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.”

By adding testimonials to your website you are providing the social proof that many people need before deciding to buy a product or a service.

You can also link to any reviews you may have received on a third-party website like Yelp, Yellow pages, or Google Reviews.

3. What do you want out of your new dental website design?

dental website design price

What are your goals?

It’s all well and good having a new website for your dental practice, but if it doesn’t have a goal then you have just wasted your money.

Decide on what your goals should be early on.

Most dental practice owners will say that their goal is to get more clients. Which is great. Having a clear goal will help your dental marketing.

If you want your website to do something different, make sure that you tell your dental website designer first.

By having a clear goal your website designer can then make you a website to hit those goals.

For example, let’s say you want to attract visitors online to sign up for a free consultation which will eventually turn them into a registered client.

You would want everything on your website to point towards getting the visitors on that website to the free consultation page so they can book a consultation with you.

Having a clear goal will improve your website conversions. If you don’t know what your goal is then how do you expect your customers to know either?

4. Your Dental website design must be fast to improve conversions

web design for dentists

It doesn’t matter if you’re in the dental industry or the entertainment industry. A slow website will hurt your website conversions more than anything else.

Visitors will leave your website and go to your competitors if your website is slow.

There are a few different ways in which you can improve your dental websites speed, including:

  • Good website coding techniques
  • Image optimisation
  • Code Optimisation
  • Browser caching
  • Good website hosting

At Weeare we offer all of the above with our website design and development packages.  If your goal is to get more clients this year you may also want to check out our search engine optimisation agency cardiff post

5. Dental website design and marketing

There are many different ways you can market your dental practice online.

For this article, I will only look at what you can do on your dental website to bring in more customers.

A great way of bringing more clients to your dental practice is by adding a blog to your website.

Now you may think that blogging is for hobbyists or that you don’t have enough time to blog. So let me tell you a little about blogging and how it can help your dental practice not only get more customers but help you to become one of the leading practices in your city.

Blogging will not only bring you traffic but it will also help establish you as an industry leader. Being the go-to expert in your city will no doubt increase your revenue.

With so many marketing channels being in your face, blogging allows you to do the opposite. Blogging allows your dental practice to help others who are looking for services you provide.

Instead of posting leaflets around your city, or paying for expensive adverts in the paper that often doesn’t convert. Imagine being the go-to source when someone is looking for something to do with dental services.

By writing good quality blog posts you will not only help others, but you will also receive more links from other websites that will effectively be promoting your business for you.

Your blog posts should be of high quality and should pique the interest of your target audience. Topics off the top of my head could include the following:

  • Which type of braces should I have?
  • Are Invisalign braces suitable for a teenager?
  • Am I a candidate for porcelain veneers
  • 10 signs you need a new set of retainers
  • How do you keep your retainers clean
  • Do I have to wear a retainer after Invisalign?

One blog post a week could position yourself as an industry leader and could skyrocket your sales. Don’t believe me? That’s exactly what River Pools and Spas did.

River Pools and Spas started blogging in 2008 when the recession hit. The owner of River Pools, Marcus Sheridan noticed that every time he wrote a new blog more traffic was coming to his website.

Fast forward a few years and Marcus has grown River Pools and Spas into a company that produces over $5 million in revenue a year. Not too bad just from writing a few blogs.

If you want to increase your website traffic, then I highly recommend thinking of as many questions as you can about your business and answering them in depth. This will bring in more links to your website which will increase your search engine rankings. And it will generate more sales.

If you want to cut down on marketing costs, your dental website must include a blog!

6. Your dental website design must be easy to navigate

dental web design

Dental websites often have many pages to highlight the number of services that you offer.

However…

Having a website with many pages can cause it to look cluttered. It is very important that your website doesn’t look cluttered because it will overwhelm your potential clients.

Your dental website’s navigation should be clear and logical so your users can find the information they need within seconds.

Imagine being in pain with toothache, landing on your website, and not being able to find the information you need because your navigation contains hundreds of links.

Nightmare.

7. Setting appointments should be easy.

website development for dentists

One of the main goals of most dental website designs is to get more clients through the doors.

To achieve that goal you are going to need a website that allows your users to book in appointments with ease.

Your dental website design must have an online booking form that is simple to use and doesn’t require too much information.

I don’t know how many times I see a dental website that requires 10 different fields to be filled out before being able to talk to someone.

Your dental website design contact form should require the bare minimum. The fewer fields you use the higher the number of conversions you will receive.

Get the bare minimum first. When that person then comes into the consultation you can then get more information. By asking for too much right away you are scaring away your potential client before they have set a foot through your door.

8. Your dental website design must be compliant with the General Dental Council (GDC)

The GDC has many principles concerning ethical advertising and your dental practice website.

To make sure that your new website complies with the GDC you will want to make sure you take the following into consideration.

Firstly, you must make sure that all the dental professionals that are to be displayed on your website will show the professional qualification that they have along with the country they earned this qualification in.

Your dental staff will also have to display their General dental council registration number on the website. You should also be sure not to include any honorary qualifications or letters after your staff’s names.

Your website design will also have to include the following:

  • The name and geographic address at which the dental practice is located.
  • Whether the dental practice is NHS only, Private only or mixed.
  • The general dental council address and a link to their website
  • Details of your practices complaints procedure.
  • The last time the website was updated.

Your dental practice website design may also not mislead patients with statements that can’t be backed up with facts.

Conclusion

The above 8 features alone will help your website get off to a great start.

If you are looking for a new website for your dental practice then I recommended that you follow the above tips.

Dental marketing can be highly competitive but if you stick to the above tips you will already be a step ahead of the competition.

If you are looking for a website design for your dental practice then please do get in touch with us, we would love to find out more about your project.

5 Website Design Trends We Predict To See More Of In 2017

I like these types of posts because you can look back on them each year and see how well you predicted the design trends of that year.

This post will be split up into an infographic and a blog post which will go into each point in more detail.

web design trends 2017

Share this Image On Your Site

 1. Full width images

full width image web design

Full width images are great.

We have used them on two websites for our clients (La Bodega) and (OIC) this year.

The reason why we love full-screen images is that they stop visitors in their tracks and get them to take notice.

Unlike a slider, a full screen image makes the user curious and that curiosity leads them to read the content the image displays. A full screen image allows the user to understand your message very quickly.

Full-screen images combined with longer scrolling pages provide you with a unique opportunity to tell your story.

Another bonus of a full-screen image is that it doesn’t actually have to be an image. You could replace the image with a background video to add even more of a storytelling element to your website.

Full-width images however do have some disadvantages.

Full-width images are often large in file size and can take longer to load with visitors on slower Internet connections.

To get around this problem I would recommend using a service such as Optimizilla.com or tinypng.com which makes your image file size smaller while keeping the quality.

We run most of our images on this site through an image optimisation service, even the Infographic above as it minimises the file size allowing our website to load quicker.

If you use full-width images on your website just be sure to take into consideration that the larger images will take longer to load. If you are concerned about a slow loading website, talk to our search engine optimisation consultants today.

2. Split screen website design trend

One of the more interesting design trends to come out in 2016 is the split screen technique.

Split screens divide up certain sections of your website into vertical equal parts.

Split screen design is often used in instances where you want to showcase messages of equal importance. A split screen could work for a company that offers goods or services and divides those into logical categories.

A split screen element on a website funnels your visitors to exactly where you want them, this can increase your website conversion rate.

A great and fun example of a split screen website design can be seen below

web design trends 2017
Image courtesy of enginethemes.com

3. Stronger call to action

small business digital marketing

If you want your user to do something you will need to make your call to action stand out.

In 2016 we saw a lot of websites being bolder with their call to actions. We even used stronger call to action on our site, (we still do).

2017 however is going to take the call to action and make it even bolder.

We predict that a lot of companies are going to start using animation when it comes to the call to action buttons. This could be anything from button colours changing, to the button getting bigger and smaller or even the button moving.

I think subtle animations could improve website conversions using the techniques above, but they will have to be subtle. Anything more and you would be bordering on annoying which will have the opposite effect on conversions by causing people to leave your websites.

Remember the terrible flashing gifs on websites in the 90’s?

You don’t want to replicate that.

A lot of websites that we have seen this year have been using single column call to actions, us included. This year we have added a small animation to our call to action. Can you spot it?

If you go on any of the following pages:

And scroll to the bottom you will see our call to action. Our little animation with the robot is fun, but also it attracts the eye and so far our website conversions are up from when we didn’t have the animation in place.

As with everything it is important to test.

The trends mentioned above are what we predict we will see this year. Of course we could be completely wrong, we could also be right but that doesn’t mean all of the above elements will work on your site.

If you think they could improve your website goals then give them a test and let us know how you get on with them. But before you leave, keep reading to see the other big trends of 2017.

4. Mobile responsive website design trend

mobile responsive web design

More people now use their mobile phones to browse the Internet than desktop computers.

This trend has been happening for a while but I think 2016 was the year that saw the real shift in mobile responsive website design.

More and more business owners are going to see the advantages of having a website that works on mobile devices, because if they don’t they are going to see a massive drop in profits.

In 2017 we are going to see more websites built for mobile phones first. It’s already happening with the amp project.

According to their website, AMP aims to make mobile browsing much faster.

Companies such as Gizmondo, the Washington post, Wired and many more have already stated using AMP which is said to be 3x as quick as a regular web page.

Zooooooom!

Because AMP is being adopted by big companies already, there is no doubt in our mind that AMP pages are going to be favoured in the search results, therefor more website owners are going to have to adopt to this new technology to provide their users with better browsing experiences.

5. Death of the slider

web design trends 2017

A slider/carousel is something that we all have become used to when it comes to website design. But it looks like it is finally dying off.

Horaaay!

Sliders like advertisements are often ignored by visitors. Website visitors are so used to sliders that they have developed a blindness to them.

I could go on and on about sliders, but I have found a rather fun website that tells you exactly why you shouldn’t use a slider in your website design. Check it out below:

www.shouldiuseacarousel.com

Website Design Trends Conclusion

Above were our predictions that we think we will see a lot more of this year.

That said, you shouldn’t go overboard and use all of the above features in everyone of your designs (except for mobile responsive and no sliders!)

We hope you enjoyed the infographic and the content to go along with it, if you did please be sure to give this page a share.

You can use the infographic above on your own website, copy and paste the code below the infographic to do so.  If you want to generate more traffic to your website this year check out our SEO Experts Cardiff page

Why Your Website is More Important Than Your Business Card

For most businessmen and women networking is one of the biggest sources of new business. Typically at networking events you will hand out business cards. Business cards are a great way for potential customers to get into contact with you, but they are limited.

Limited Information

Business cards can only hold a limited amount of information. Typically your name, job title, phone number and link to your website. That is it, nothing more will fit. Chances are if you attend a networking event you are going to pick up business cards with pretty much the same content printed on each. John Doe, Marketing Manager. Jayne Doe, head of sales etc.

Websites however offer a lot more information about you, your company, your services and because of this they are way more valuable than a simple piece of card.

Always open

A business card is a great way of getting someone to remember your contact details. Usually however business cards just end up in a draw locked away somewhere. Websites on the other hand keep your business open 24 hours a day.

They answer questions 24 hours a day, and they can even make sales 24 hours a day. In short your website is your most powerful sales tool.

Conclusion

A good designed website will allow your brand values to shine through, will provide all types of information about your company including:

• FAQs
• Contact Information
• Latest News
• Fresh Content

A website can do so much more than a business card, but yet less than half of small business owners don’t own one. If your small business doesn’t have a website then you are losing out financially.  Talk to us about our website design and search engine optimisation deals that we offer, if you want some advice you can talk to our seo consultants today.

What Your Welsh Business Misses by Not Having a Website

It is estimated that less than half of small businesses don’t have a website. When I heard this stat I thought I was having my leg pulled, but after researching more it is true. I couldn’t get over it.

Savvy business owners know that their website is their best selling sales tool bar none. A website works for their business 24/7, 365 days a year. Their website allows them to branch into locations further than any physical location could. But still in 2016 there are a lot of small businesses without a website.

There are a few reasons for this, some of which I have heard first hand, I have been told over the years that businesses don’t need websites because the owner doesn’t use the internet, and that businesses don’t need websites because they get 100% of their work from word of mouth. Both in my opinion are crazy.

It doesn’t matter how big or small your business is, you should always be looking for a competitive edge, and in our opinion having a great website is a great way of getting ahead.  Add to the fact that there are thousands of people searching right now for what you sell, you would have to be crazy not to reach them.  If you do want to reach more clients check out our search engine optimisation cardiff post

Story Time

Let me tell you a short story about something that happened to me recently.

It was a Friday night, we had just closed the office for the weekend and my partner and I wanted to have a night in, order some takeaway and just have a chilled evening. The restaurant that we often go to sells the best onion bhajis I have ever tasted, so it was decided that we would order the takeaway from the restaurant that we had been to before.

I opened up my phone, searched for the restaurant online and couldn’t find it. I was desperate for those bhajis so I even trawled through the 2nd, 3rd, and 4th pages of Google, but I could not find it. The restaurant did not have a website.

Needless to say, we ended up ordering from another Indian who had a website, which displayed their menus and contact details. Their onion bhajis however were terrible, but that’s something for TripAdvisor.

By not having a website, I was unable to find the business and their menu and I’m sure there are many others in the same boat as me who order elsewhere. By not having a website they were losing out on a lot of business in the local area.

Why you should invest in a website

Other than losing money there are a few other reasons why you should invest in a website for your business.

1. Finding You

By having a website that is easy to find and easy to use, you are giving your customers the opportunity to contact you. If you don’t have a website then your potential customers will either go straight to your competitors or if your lucky they will spend time trying to find your website on a directory site like the yellow pages, but that’s if you’re very lucky.

If you need help with your digital marketing, talk to our SEO consultants.

2. You’re in business

A website shows that you are still in business. With so many businesses failing within the first year if your business ranks online and your customers are finding you then they will know you’re still in business.

If you don’t have a website then your customers will think you have gone bust and once again look elsewhere for the services that you are providing.

3. Reaching a bigger audience

If your lucky people within your local area will come to your business when they want your services, but your overall reach is very small. Your business is limited to the town in which it resides.

A website however can be global, or it can still be local but reach a bit further. A good example of this is our own business. At weeare we offer web design and marketing in Merthyr Tydfil, our physical location is in Merthyr. Our website however allows us to work in Cardiff, Pontypridd, Newport, Barry, Wrexham, and many other places.

If we didn’t have a website then our clients would all be local. Our website has allowed us to work with clients from around the UK, Australia, Canada, and the USA.

4. Inexpensive

Print, TV, and radio are expensive. We know we have priced them for our own business. Online marketing however is inexpensive. It’s also much more targeted. Facebook advertising for example can start off from a few pounds per day and generate good quality leads.

Email marketing is another avenue worth pursuing. Email marketing out of all marketing channels has the highest ROI. A website allows you to build your email marketing list very cheaply.

5. Testing and tweaking

No other marketing method allows you to test and tweak your message as quickly and easily as a website.

There have been various studies over the years on how small changes on a website can increase the rate in which visitors turn into customers. One such example can be seen in this article – which colours should I use for my website and why?

In the above article, a simple colour change of a button increased conversions on a website by 21%.

Imagine the cost difference between tweaking an advert meant for print, TV or radio compared to just changing the colour of the button on your website.

How Often Should I Redesign My Website?

When is a good time to redesign your Website? It’s a good question without a real concrete answer because there are a lot of factors to take into consideration, but in this article we will give you some of the biggest reasons why you would want to change your website.

If your website is already breaking any of these rules then there is a good chance that your website needs a redesign.

Existing Branding

The first reason to redesign your website is if it doesn’t conform to your businesses branding. Your business website should reflect your identity and your brand, if your business has adopted a new identity or is pursuing a new branding approach then your website will want to reflect these business changes.

We see it all the time, a company will use their business colours on a website and think that it reflects their brand, when the messages and imagery on the website couldn’t be further away from the image that they want to portray.

Your Competition

In a competitive market things are going to move quicker. In the web design and development market that we are in we have to make changes to our website all the time in order to compete. We have redesigned our website twice this year. In a competitive market you should be looking to redesign your website at least once every 12-18 months.

Less competitive markets can get away with 2-3 years per redesign, but having said that you will still need to make sure that your website is up to current standards. For example, the mobilegeddon roll out by Google meant that non-responsive websites would be penalised in the search engines.  If your website is getting penalised because it’s not responsive or your search engine optimisation isn’t very good then talk to our seo consultants, we can help.

A good rule of thumb is to check your competitors, if their sites are getting changed on the regular and look better than yours then you are probably going to need a redesign. If your competitors are old on the other hand you could still take this as an incentive to change your site up and become a leader in your industry through your website.

Current Standards

As we mentioned above if your website doesn’t meet current browsing standards then it would be time for a redesign. Websites that don’t work on mobile devices (mobile responsive) are punished in the search engines, which means your visitors will see your competitor’s websites before yours if theirs works on phones.

One of our clients had a website that didn’t work on phones or any other mobile device and they were hovering around the 5th page on Google before we met them.

After developing their website with the current standards and optimising their site through our SEO services they hit the very first page for many competitive keywords.

Why don’t people redesign their websites?

We see it all the time, very successful businesses who leave their websites rot online. They simply don’t keep their website updated because they see no value in having a website. This is understandable, if you have neglected your website then there is a good chance that your visitors don’t even find it online, if they do they probably don’t trust you to do business with you. An old website is off-putting, if your website is old it’s time for a redesign.

We have found that websites are neglected because businesses think of them as a one-time investment, but the truth is websites should be updated constantly, whether this is through new content or a new design.

If you have a business you should be budgeting for a new web design the same as your budget for office equipment, machinery, or transport. Your website is by far your most important sales tool, you wouldn’t let your companies top salesman wear a ripped suit, smell of body odor and have last weeks food stuck between their teeth, so don’t let your website look neglected.

Conclusion

To conclude and to keep it short you should aim to redesign your website:

• 12 – 18 months in a competitive market.
• 24 – 36 months in a noncompetitive market.
• When your competitors do.
• When technology changes.

5 Things Your Website is Missing

Starting from scratch or making changes to an old website? There are a few elements that you should take into consideration, many would say these are must-have elements.

1. Mobile Responsive website design

A responsive website isn’t so much an element but the whole site. A mobile website allows your customers to browse your website with ease and hopefully leads them to contact you or buy one of your products.

Your website should be mobile responsive not only for your users but for the search engines. Since Google rolled out their mobilegeddon algorithm change, they have been punishing non-responsive websites in the search engine results. That means websites that are mobile-friendly have been pushed up in the ranks compared to those that are not.  A responsive website is a huge part of Search Engine Optimisation

If you need help with your marketing, talk to our seo consultants today.

For more information on responsive web design check out this article – What is mobile responsive design?

2. Clear Calls to action

Your website should serve a purpose, if it doesn’t then there is little point in having one at all. A call to action is something that you want your users to do next. This could be anything from adding a product to their shopping cart, subscribing to your newsletter, or using the contact form to send you a message.

Make your calls to action stand out and you will see your conversion rates rise. For more information on making your calls to action stand out you may want to look at the following article – Which colours should I use for my website and why? It discusses how colour has a massive influence on conversions.

3. Email Marketing List

Several studies have shown that email marketing has the highest return on investment than any other marketing strategy. You can build an email marketing list through various methods, such as giving something away for free, providing a discount for signing up to your newsletter for more useful content every month.

If your website doesn’t have email marketing integrated then you are missing out, especially when you can get started for so cheap. I would recommend either Mailchimp or Aweber, both of which can be implemented with our web design service.

4. Social Media Marketing

By including links to your social media accounts on your website you are giving your social accounts the chance to build a following more easily.

Social media marketing allows you to get out in front of your potential clients in an instant. Being active on social media sites like Facebook, Twitter and Instagram can help improve your search engine rankings, build your brand’s identity, and give your company a voice and personality.

Social media can also allow you to keep potential clients in the loop with new or special offers.

5. Contact Information

Yes, providing your contact information is common sense, but some businesses make it either too hard to find or don’t include it at all.

Recently we were looking for a new office for weeare and we came across an agent’s website with a property that looked like it would work for our team. The only problem is that the estate agent’s website was so hard to navigate that finding the contact information was a chore. We eventually found the contact information, sent them an email and the email bounced.

The email that we sent to the estate agent did not reach the agent because the email address provided was wrong. This could have been a deal worth thousands per year, yet the contact information wasn’t clear, was hard to find, and was eventually wrong. Crazy stuff.

Conclusion

All of the above may seem common sense to some, and they should be, but when it comes to the web we often find businesses don’t take their websites as serious as they should, and because of that they often forget small details that would make a huge difference to their business.

For more info on how you can get more traffic and more sales to your business check out our latest page SEO agency Cardiff.

5 ways your website is driving customers away from your business

Your website is one of your most important sales tools, but so many businesses get their website wrong. Most websites talk too much about themselves and don’t provide the content that their customers are looking for.

We have put together a small list of 5 ways your website is driving customers away from your business, and by the end of this article you should know how to fix the problems that we mention.

Over complicated navigation

Your websites navigation shouldn’t cause users to overthink, everything they need should be within a maximum of 2 clicks, if it isn’t you are just asking to cause frustration for your customer, which is never a good thing.

The back button is one of the most used buttons on a website browser and your customers are much more likely to click the back button than scroll through a badly designed website.

Make your website navigation easy to use and navigate and you will improve the bounce rate on your website. The bounce rate by the way is a statistic that measures the amount of people who visit one page on your website and then leave. A high bounce rate is not a good thing.

Non Responsive website

Websites in this day and age should be responsive. If they are not you are providing your users with a terrible experience, which will cause them to leave your website and you are getting punished by search engines like Google because they know that unresponsive websites do not provide users with good experiences.

For more information on responsive websites and how they can impact your business check out this article – FAQ, What is responsive web design?

Web Page Speed

1,2. That’s all it takes for a user to leave your website. 2 Seconds. If your website is taking longer than 2 seconds to load then you are pushing your customers into the arms of your competitors. You can improve the speed of your website by doing the following:

• Don’t use website themes that contain code bloat.
• Make sure your code is optimised for performance.
• Optimise images for the web.
• Use a good hosting provider.

A slow website is one of the main reasons why your customers would be clicking the back button. Over the years we have worked with companies that have had some terribly slow websites and most of the time it has boiled down to bad code. One of our client’s old websites took 7 seconds to load. They were spending thousands a month on PPC marketing and most of their traffic was clicking back before even seeing the business’s offer.

If you have a slow website you are killing your marketing efforts, please reach out to our seo consultants today and they can help.

Don’t make people think

Causing your users to think will ensure that they will click the back button very quickly. This may sound silly, but with so much information bombarding your user, even the simplest of decisions can take time to perform.

The naming conventions on your website are very important. If you have a services section on your website but call it something like “facilities” then your customers may not know that they are the something. This will cause them to leave your site because they won’t know where the service section is located.

The average person visiting your website will be looking for services, so help them find them by not making them think.

Outdated Content

As a small business owner, I understand that most of us are constantly busy and we really don’t have the time to be blogging or updating our websites, but the truth is you have to. You have to make time for updating the content on your website because if you don’t you leave a bad taste in your user’s mouths.

An outdated website gives your potential customer a bad first impression. Imagine landing on a website and seeing that the last article they wrote was in 2012. This will lead them to think either:

• You don’t care about your business.
• You are out of business.

If you don’t update your content you are also missing out on the SEO benefits. Adding more content to your website can increase your search engine rankings, it can increase the number of social shares that your website has, and in general, can improve the number of inbound leads and sales.

Conclusion

If your website is guilty of any of the above sins, don’t worry all is not lost. It is never too late to improve your website whether that be from the design, content to page speed.

If your website needs to be redesigned then please talk to us, or if you think your website is ok and you just need more traffic check out our search engine optimisation cardiff page

5 Things We Need To Know Before Designing Your Website

Your website in our opinion is your most valuable sales tool, it works for your business 24 hours a day, 7 days a week, 365 days of the year. It never takes a week off to go on holidays, doesn’t need time off to sort out the kids and it will never phone in sick. So getting your website right is our main aim and to do so there are a few things we need to know before designing your site.

1. Website Goal

All websites should have a goal; if they don’t, they don’t offer any value for money. Before working with you, we will discuss your new website goals or purpose. If your thinking that you don’t know what your website goal would be, then here is a small list that could apply to you:

• Increase brand awareness
• Increase sales
• Increase online bookings
• Increase online sales
• Sell products online
• Build an email marketing list

All of the above goals would be a good place to start, we would be able to analyse what you are currently doing and then work out a strategy on how to reach your new goals.

2. Your budget

In our opinion, we are the best web design agency in Merthyr Tydfil and we will even challenge those bigger agencies in wales, we provide great value to our customers and have helped every one of them increase their search engine visibility since hiring us. For that reason, we are not cheap. Our custom work is built to solve your business needs and we need to know how much you are willing to invest early on.

By knowing your budget we can tell you what we can and can do for your business. We only work with businesses we know we can help. We wouldn’t take on a project if a budget was too low to hit your goals, because it wouldn’t be fair on you as you would not see any return on marketing investment.

Talk to our search engine optimisation consultants today if you need help with your marketing campaigns.

3. Your customers

We don’t build websites for your business; we build them for your customers. They are the ones that are going to be using the website. We will discuss in detail with you all about your customers, their needs, and their problems. By understanding who your customers are we can start thinking of designing a website for them.

You’re an expert on your business and your customers, so we would want you to tell us all about them and what they are looking for when they land on your website. This allows us to structure the content of the website to meet your user’s needs.

4. Your competitors

We are experts on design, development, and digital marketing but you’re an expert on your business and your competitors, you will know more about your industry than we ever will and because of this, we will ask you to draw on your experience and tell us what you think your competitors are doing right, what they are doing wrong and if there is anything they are doing right that we could use on your website.

By helping us understand your industry we are able to build a bigger picture that will ultimately allow us to create a website that works for your business and its customers.

5. Your marketing strategy

Are you going to market your new website yourself? Will you use an agency like us to do the marketing for you? Which type of marketing would you like to use? PPC, SEO, Social Media.

Building a new website is not a guarantee that your business will do any better online, you will still need to market your website. All of our websites are built to be search engine friendly, but in some industries that is not enough, and when that is the case we tend to use search engine optimisation (SEO) strategies to help you outrank your competitors.

To find out if we can help you generate more search traffic check out our page SEO cardiff

What’s Wrong With Using Website Design Templates?

Here at weeare we develop custom made websites for your business. We find out your goals, your customer needs and we even find out about your competitors, when we know all of the above we then set about designing a website to fit those needs and solve your business problems. We also create search engine friendly websites by optimising your website for the keywords your users would use to find your product or service.  For more info check out our Cardiff SEO page

We believe that custom website design and development is the only way to provide your business with an online solution. Other agencies in our area however don’t offer custom work and start their website development fees off from as little as £100. You maybe thinking great, I can save money and get a website for my business, but you would be wrong,  a website based on a theme is not good for your business.

What is a theme/template?

A theme/template is a design that has been created for your general industry. If you’re working in the restaurant industry then the theme would be built around restaurants.

Why your business shouldn’t use a theme

Themes are extremely popular, one of the best selling paid themes online has over a 245,000 downloads. The theme is hugely successful and the owners of the theme have made so much money from one product which is great for them, but not for you as a business owner. As the theme gets more successful, more and more businesses are using the same website template. This means 245,000 other businesses would have a similar looking website to your own.

How do you plan to stand out from the competition when there are 245,000 websites with the same look and feel to them? If you sell a product or service that is quite similar to your competitors then you will need to stand out in other ways, a good website is one way of doing so, but if you go down the route of using a website theme then you are diluting your chances of standing out.

Themes are rigid

Website themes are not very flexible and quite often the people selling them to businesses have no background in development, that means if you need a feature added to your website then your probably out of luck. Website design agencies that don’t create their own work quite often use page builders and drag and drop software to create your website. What that means to you is that your website is being built by someone who has no idea of:

• Website development best practices
Search engine optimisation techniques
• Accessibility best practises

All of the above are very important when deciding to have a website built for your business. Without them you are not going to be found online by your customers, you are going to create a user experience that doesn’t help your customer find what they need and in some circumstances you could even be discriminating against disabled users without even knowing about it.

Forget about all the above for a minute though, let’s pretend by some miracle a person with no design/development experience gets all of the above right (they won’t), what happens when you want to add something to the site that doesn’t come with the theme? Let’s say you have heard that email marketing is one of the most effective ways of gaining new business and you want to add a popup to your website to get users to sign up to your email list, the only problem is that your “web developer” doesn’t know how to implement this because the theme doesn’t come with a popup or an email system integration. What do you do? “upgrade to a better template”.

Easy to recognise

A website theme is not built for your business, your content or it’s users, so to make it work for your business you will need to fit the content that you want into the website template rather than designing around the content that you do have. This leads to generic looking websites that makes your customers think you are lazy and have no ambition.

Themes are not unique, your business is

At the beginning of this article we discussed a website theme that was built for restaurants, which on the surface may sound ok. A restaurant would typically want to display information about their business, information about where they are located, a way of contacting the business and a page for a menu. Now you would think a theme should cover that and it will, but think of all the different types of restaurants there are. Would a single theme work for the following restaurants:

• Indian
• Italian
• Chinese
• Argentinian
• Pub
• Thai
• British

Do you think that one template is going to be applicable to all of the above different cuisines? I don’t think so.

Your customers wont find you

Unless your customers type in your business name then they wont find you. Customers who type in your business name are also existing customers and are not really the people that you want to be targeting anyway. Website themes and page builders are bad for SEO. They contain bloated code (code that is not needed) that slows down your website. They contain this code because the developer of the theme want’s to make the theme work for as many different businesses as possible, which is good for them and not for you.

Take a look at the following screen shots, one is a template and one is custom code. Both screenshots highlight code that does the same job, the custom code is 10 lines long, where as the bloated code is over 100. In terms of website performance this one example wont make much difference, but that is just for one image. Imagine the difference when an entire site is built up of this bloated code.

Bloated Code Example

Screen Shot 2016-08-11 at 11.52.22

Custom Code Example

custom website design

To further illustrate this point we did an experiment where we set up two websites, one using a theme, one custom built. Within a month the custom theme was ranking for its desired keywords, the theme however couldn’t be found anywhere. Check out the article (is your web development agency killing your business).

Cheap does not equal value

The main selling point for choosing a website design agency that offers web design services from £99 is that they are cheap. A website theme could be set up in an afternoon, and be put live within 2 days. You get a site that looks half decent, but you can tell it is a cookie cutter site. The biggest problem you are going to face however is that your site wont be search engine friendly, so that you wont be found by your potential customers. Earlier in the article we discussed that developers who use website templates and theme builders typically don’t know about SEO best practices and if your website doesn’t get traffic then it’s a complete waste of £99.

If you want value then you are going to need to invest money. A website that is search friendly, user friendly and mobile responsive is going to be one of your most valuable sales tools, working for your business 24/7 365 days a year. We have helped many small businesses get more from their online marketing efforts. We offer web design in wales and all around the globe, with clients in the UK, America and Australia.

If you want a website that generates business, check out our SEO marketing services

How Web Designers Price Their Products and Services

Most of the customers that we work with always ask us how much is it going to cost. Which is a logical question, everyone want’s to make sure that the money they have is going to be spent in the best possible way.

The truth is the cost of website design and development ranges quite a lot. If you send off for 5 quotes you will receive 5 different prices back all with completely different price ranges.

Lets look at some of the factors that effect how web designers price their products and services.

Functionality

Functionality is one of the biggest factors that influence the price of a website design. Some functionality just takes longer to implement than others and because of this you should never assume that something that you are asking for is easy and should cost next to nothing. The same also holds true for the opposite, something that you may think costs a lot could take no time to implement.

You should also not assume that your site should be cheap because you only have a few pages. A single page design could have more functionality than a website that has 10+ pages.

Experience and Knowledge

Dave from down the pub could probably knock you up a website in a day or two, but chances are it wouldn’t be very good, it wouldn’t be found by your customers through the search engines, and if by some miracle that it was found online then it wouldn’t look that great and inspire confidence within your visitors.  If you need help with your marketing or design talk to our consultants today.

We have said it thousands of times, anyone can make a website, but not anyone can make a website that can generate more business.

Website designers who charge more usually have more expertise than those who are working at a bargain rate. If you choose a designer who is the cheapest option then chances are you are going to get a website that is built upon a theme that thousands of other companies are using.

How much should a website cost for my business?

To determine how much you should pay for a website for your business you should take into account how much business you could lose by having no website or having an old, ugly, or out-dated website that causes potential customers to perceive your brand as cheap or untrustworthy.

Whatever industry you work in there will be thousands of searches for the product or service that you are offering and depending on the value of the average customer that could mean thousands in potential earnings.

Let’s just work with some numbers here, let’s say a brand new website could earn you an extra 10 customers a month, and each customer spends on average £200 on your services. Over the course of one month, your new website could have earned you £2000, over a year £24,000. If a website cost £10,000 but earned you £24,000 back within a year would you see that as a great ROI.

What does your business actually need?

Your business needs a website that can be found by your customers, a website that doesn’t generate more leads for your business is a problem.

Secondly, your business needs a website that can work on all different devices including mobile phones, tablets, and desktop computers. Having a site that does all of the above stops the search engines from penalising your website and improves your potential customer’s experience online.

You should also take into account a great design, a logical organisation of content, it should be easy to use and update and it should generate more business through great search engine optimisation.

What you should spend.

Website design and development for businesses are difficult to price without knowing your individual needs because there are so many different factors involved. For a good website that works on all devices, is search friendly, and is built from the ground up you should expect to pay at least several thousand pounds.

Which Colours Should I Use for My Website and Why?

Colour has a big impact on our emotions, mood and behaviour. In this article we will take a look at what colours you should be using on your website and why they are important.

Colour Psychology

Colour psychology is the science behind how colours affect humans. Some experts will even dismiss colour psychology because of how hard it is to test, but don’t let that put you off because a 5 minute search around the internet will reveal that certain industries tend to stick to certain colours because of the positive consequences it has on their users.

If you are in the process of designing a new website or redesigning an old website then the colours that you use will effect your website conversion rate, which will ultimately effect the success of your entire project.

Using colour

Colour has every day uses, red for example is a sign of danger and without even reading the text we know that we should stop doing something. The colours on your website could be used in:

• Logo
• Navigation
• Graphics
• Buttons
• Backgrounds
• Headings

Colour on your website

Firstly you will need to understand your product/service and then your customers. Only then can you use colour to make sure that it is right for the purpose.

A website that sells kids toys will want to come across as being exciting and fun and wouldn’t want to use dark and muted colours. Toys r Us for example is a toy store that uses reds, yellows, orange and blue. Toys r Us uses vibrant colours to portray fun and excitement to their customers.

Max Factor on the other hand, stick to black and white, giving you less of the feeling of fun and more of being a premium brand.

Colours for women

If your website audience is primarily for women then you will want to avoid earthy tones. Women tend to dislike oranges, browns and greys where as they love blues, purples and greens.

Most people think that pink is most women’s favourite colour, but it isn’t. In a study carried out by kissmetric. They found that 35% of the women in their studies favourite colour was blue.

Colours for men

If your website is marketed towards men then you should more than likely stay away from purples, oranges and browns. You should stick to colours like blue, green and black.

Both men and women tend to love the colour blue and there is a good reason for that. Colour psychologists state that blue is a colour that people associate with trust, confidence and calmness. When we designed our own website (weeare.co.uk) we knew that blue would play a huge factor in our design because we knew that our audience would love it and see us as the trustworthy company that we are. But it is not just us that are using the colour blue to show that we are trustworthy.

Facebook, the world’s largest social network, blue.

PayPal a company that allows users from all around the world to send and receive money, blue.

Colours for call to actions

A call to action is something that you want your users to do, it could be to sign up, to get them to click on something or to send you an email. The colours used on a call to action can have a great affect on conversions.

Performable, a company now owned by Hubspot reported that changing their call to action button from green to red resulted in a 21% increase in conversions. But that’s not to say that green is a bad colour, because the opposite is true.

Green is a great colour for a call to action button as it stands out. Yellow can also be a good colour to use on a call to action as yellow is seen as an exciting colour. In the case of Performable, green wasn’t as effective as the colour red, so make sure to test colour on your website.

Do you have a cheap product?

If you have a website that sells cheap products or your service is one of the cheapest in the area then orange maybe a great colour to use on your website as people associate the colour orange with being cheap.

Expensive Product or Service?

Black gives off the feeling of elegance, classic and high value. For that reason there is no doubt why brands like Burberry, Louis Vuitton, Hugo Boss and Tom Ford all use black throughout their website.

Conclusion

Colour can have a massive affect on your business if it is used in the right way for your audience. In terms of your business, where you go from here is up to you. If your business has a brand style that you feel may not represent the service or product that you offer then you may have to campaign to change your brands style guide.

If your product is high end, expensive and seen as luxurious but your logo and website is covered in oranges, yellows and reds then you may want to point your companies decision makers to this site. Alternatively if your product is cheap, fun and exciting but your brand is dark and luxurious then do the same.

Colour psychology is hard to test, but even so you should still do it. Test small sections of your website at a time, change a buttons colour and track the conversion rates. Keep tweaking until you find out what works best for your business and your target audience and lastly don’t go overboard with colours as too many can create confusion.

For more great tips and tricks on how to improve your web design be sure to sign up to our free newsletter below. If you need help with getting your website found check out our search engine optimisation page and if you need to chat to someone talk to our digital marketing consultants today.

Why do I need a web designer?

If you are asking yourself right now why do I need a web designer, it shows that your on the fence, you either want a website for your business and don’t know what’s the best option or you are unconvinced that spending a lot of money on a website design is suitable for your business.

Firstly, I would say don’t worry, you are not the first person to be asking why do I need a web designer, and you won’t be the last. With this article, we will look at exactly why you would need a web designer.

1. Your competition all have websites that look better than yours.

One of the main reasons why some people act on something in life is that someone they know has something and they want it. In terms of website design it could be your competition:

• Has a better-looking site
• Gets more business from online
• Makes more money than you
• Has a website that works on phones

If any of the above are true then you will need a website designer because chances are they have paid a good web development agency to carry out work for them, and if your business doesn’t have a good website you are getting left behind.

Your website is one of your most important sales tools, it works for your business 24/7 and if you have a website that looks old and untrustworthy then you could be losing thousands in revenue.

2. Improved conversions.

A good website designer should know what elements are needed on a website to convert more visitors into customers, if they do not then you are going to end up with a website that once again loses your business revenue.

If making the most out of what you have is very important to you then you should consider getting a website designer to help you design your website so that your customers will love it.

Businesses with lower budgets will often turn to someone they know from down the pub to design their websites and then will wonder why someone would pay £5000+ for a website, but the truth is Dave from the pub maybe a nice guy, but what does he know about SEO, Conversion Optimisation, UX, Responsive design and development and so on.

A cheap website may look like better value for money, but usually, they end up costing the business in the long run. One of our clients had a website that was badly designed and developed. After hiring us we gave them a new website, provided them with our SEO services and within the first year, the website alone had made the business a 4000% return on marketing investment (ROMI).

3. You need a website that works on all devices.

Designing and developing a website that works across all devices such as iPhones, iPads, desktop computers and laptops can be very difficult. In our experience we have never seen a website built by someone with no design or development experience work as it should.

If mobile traffic is important to your business (it should be) then you will need a website designer to help you build a site that works great on all mobile devices and all of the latest browsers.

4. You don’t want a slow website.

Slow websites can lose your business so much money. It is estimated that if a website takes longer than 2 seconds to load then the visitor will leave, possibly costing that business thousands in revenue.

Slow websites are caused by a number of things including:

• Bloated Code
• Non optimised code
• Non optimised imagery
• No browser caching

Without getting too technical and putting you to sleep quicker than a sleeping tablet ever will, the code within a website is very important. It is important to the user, to the search engines, and to the overall quality of the website. Bloated code is code that has too much code within it and is generally caused by bad developers using themes.  Bloated code can cause havoc with search engine optimisation, which can mean less traffic and sales.

You will need to hire a web designer who knows what they are doing if you want to avoid bloated code. Some agencies claim to create websites from the ground up but you know that is a lie when you check their code because it is bloated.

At Weeare we create all of our websites from scratch and keep the lines of code we write to a minimum, this allows us to create fast, search, and user friendly websites. If you like the sound of that then you’re going to love what I have to say next.

To generate more sales and traffic check out our SEO Cardiff Page.

Why isn’t anyone coming to my website?

Have you ever asked yourself why isn’t anyone coming to my website?  I bet you have, because you’re not the only one.  Right now there are thousands of people searching for the product or services that you offer, but they are not coming to your website for a wide variety of reasons.

In this blog post, we will look at the most common problems that business owners face when attracting more visitors to their websites, then we will look at how you can fix them.  If you’re in too much of a rush, you may just want to check out our search engine optimisation service

1. Your website content sucks.

Your website content is very important when it comes to ranking in the search engines. Search engines love unique content, they love interesting content and they love content that fulfills a need.

The search engines use many different processes to determine if your website content is relevant to the search terms the user has input. If a user clicks back out of your site very quickly then the search engines know that your website is not relevant to that search, and therefore over time, your ranking will go down.

Visitors can leave your website for a variety of reasons, the big ones being:

• Hard to find what they need
• Content not relevant
• Content hard to read
• Website design is out-dated
• Content stuffed with keywords

The last point in the list is something that you should take care in doing when creating your own content. Many years ago you could rank on the search engines by stuffing your articles with keywords that you wanted to rank for and to an extent this method is still used, but some businesses go over the top.

If you stuff your website content with keywords then your visitor is going to get annoyed and then leave your site, never to return. Instead of writing your content for the search engines, write your content for your visitors first. You can still sprinkle keywords here and there but don’t over do it!

2. Your SEO sucks.

Many of our competitors in the website design and development industry are very good and achieve great results for their clients, but some of them absolutely suck, I believe the right term would-be cowboys. Now a cowboy website builder usually buys a theme from a site online, changes a logo, adds your content and charges you anything from £99-£1500, they often talk a good talk, so be careful!

The site built by the cowboy in some cases may even look good and you wouldn’t be able to tell any different, but just like a swan, under the surface tells a different story. Your website could contain junk code and link to all different types of files that you don’t need. This slows your website down, and web page speed is a known factor that influences search engine rankings.

Cowboys usually don’t know anything about coding a website, and have no idea of search engine best practices. We have lost count of the amount of times we have came across a new website build that lacks even the basics of on page optimisation(SEO).

If your on page search engine optimisation hasn’t been done or doesn’t target the right visitors then your website is just going to sit out there in cyberspace collecting dust.

If you want to fix your seo, check out our page SEO Cardiff

3. You are not social.

Social media marketing is a great way of getting more clients and customers to your website. You can share great content with potential clients in an instant. Being social on Facebook, LinkedIn, Twitter and Instagram can help people find your website without being at the mercy of the search engines.

4. Your website looks like it was built 15 years ago.

Would you drive around in an old van that was falling apart, was blowing black smoke out of the exhaust and white smoke from the engine all while having your logo plastered on the side of the same van? Hopefully the answer is no.

You wouldn’t want to represent your business as unprofessional and the same should hold true for your website.

Not only is an out-dated website bad for search engine optimisation but an old ugly website doesn’t give your visitors the confidence they will need to make a purchase through you. Your potential customer can get 10 quotes from 10 different companies in the next hour, if your website doesn’t look good then your business is not getting the sale.

5. Dave from the pub made your website

Dave, nice man, saved you a few quid on your old website, but what he more than likely did was put off potential customers, losing your business potentially thousands, but before you go an shout at Dave it wasn’t really his fault.

Everyone knows of a guy who knows of a guy who can make a website. We have heard it many times before, when we talk to potential customers we will often get one or two per year that say “why would I pay that? When … from … can make it for …” Rather than haggle over the price we try to explain that even though you could get a website for £99 would you rather a website that costs £99 and is never found by your customers or a site that costs £5000 that has a 3000% return on marketing investment (ROMI) for your business?

Good websites are not cheap, if that means you have to invest extra to get the website that your business deserves then you should consider it, you won’t regret it.

FAQ – What is responsive web design?

Here at Weeare we throw the word responsive web design around quite a lot, but sometimes we forget that not everyone is a web developer, for that we apologise.

To make your job easier in understanding everything that is the web we have decided to put some articles together to explain some of our most frequently asked questions, and one of those questions is: “what is responsive web design”. In this article we will look at exactly that.

So, What is responsive web design?

Responsive web design is an approach to web design where the developer (us) creates a web page or site that responds to the device that it is being used on. This could be anything from a desktop PC screen, a laptop, an iPad, or a smartphone.

Responsive web design has been around for many years now but I still to this day see websites that are not responsive.

So, What does responsive web design look like?

Well, you are looking at it, look at this website on a computer and look at it on your smartphone and you will see a different layout. Many years ago this would mean that you would need a mobile site and a desktop site which was more expensive and a real pain to update because all changes needed to be made twice. Responsive design has changed the need for two separate websites, you only need one site which saves you time and money.

So, Why does my website need to be responsive?

Apart from having to pay for two different sites or updating them both, responsive web design is also better for your users as a responsive design will respond and look great on whatever device that visitor is using, this will then allow them to find the content they were looking for without having to zoom in or out or scroll sideways, which is something that everyone hates.

Having a responsive website will also allow your website to show up higher in the search engines. Google actively punishes websites that are not responsive because they know that users hate them that much. If you have a website that is not responsive then you are frustrating your users and being punished by the search engines.  A responsive website is a big plus when it comes to search engine optimisation.  If your website doesn’t get enough visitors you may want to check out our SEO agency cardiff post

Why your restaurant website is losing you money

Restaurant websites are quite often one of the worst designed websites on the internet.

I cant remember how many times I have landed on a restaurant website simply looking for either the opening times, a contact number or the restaurants menu and not being able to find it.

I have also found that restaurant websites for some reason seem to be stuck in the past, auto playing music, website intro screens and PDF menu’s all leave a bad taste in your mouth.

These websites don’t leave a good impression of your business, so in this article I will give you some essential advice for when you are getting a website designed for your restaurant.

Visitors Needs

In any web design project the focus should be on your visitors needs. In the case of your restaurant visitors they will probably need to know the following:

• The restaurants location.
• The restaurants opening times.
• The restaurants contact information.
• The restaurants menu.

Your website user will also want to access this information on their phone as well as a desktop computer. When you know what your visitor needs then you can start designing a website that works for them.

Contact Information, location and opening times

One of the biggest problems with restaurant websites that I have found is a lot of them don’t have their contact information, location and opening times in an easy to find location. If your visitors cant find any of the information listed above then you will lose that customer.

Your visitors should be able to find all of the information listed above on every page that they land on. That way there can be no confusion on how to contact your business, where you are located or what times you are open.

Your Menu

Your menu that you have put careful consideration and planning into can also cause problems online. Most restaurant websites display their menu online in PDF form. You maybe thinking there is nothing wrong with this, but you would be wrong. Think back to your visitor, he or she just wants to see the items on the menu, how much your food costs and then they will make a decision whether:

• They like your food choices.
• The food is within their price range.

Your visitors want to browse, they don’t want to have to download a PDF to their computer or phone to then browse. Many visitors can also be cautious of PDF files because downloading them from an unknown source can lead to viruses being stored on their machine so you can see why some users may opt not to download your menu and skip your restaurant all together.

PDF files are easier for the web developer to attach to your site, it requires less development but overall it has a negative impact on your business. Don’t hire a lazy web developer, hire one that understands your business and its customers.

A better solution is to make the ‘Food Menu’ page on your website contain the actual items on your food menu and style the page appropriately to match. This allows the user to browse your menu, see your prices and make a decision without having to download a single file.

Mobile friendly website

All websites should be mobile friendly, but restaurant websites in particular are big offenders when it comes to not being mobile friendly.

If your website doesn’t work well on a mobile phone or a tablet then you are getting punished by the search engines. Your business listing will be further down the search list and your users will hate you!

A website that doesn’t work on a mobile phone will cause your users too much bother that they will abandon the reservation process completely.

In 2016 your website needs to work on a mobile phone, if it doesn’t you could be making up to 60% of your customers angry and frustrated, losing you and your business money.

If your website isn’t getting enough bookings you may have the above problems, another problem you may have is your SEO sucks.  If that is the case check out our SEO Cardiff post.

Is your web development agency killing your business?

Being a web development agency means that we are in a highly competitive market. Being a development agency that focuses primarily on WordPress development increases our competition even more, but as we have blogged about on numerous occasions not all web development agencies are created equal. In this article we will look at how using “Wordpress templates” instead of having a custom built web layout can not only effect your search rankings, but damage them.

Lets start this article by saying a well designed and configured WordPress website can be brilliant for SEO. Googles own Matt Cutts has even gone on record to say that

“If you do everything on WordPress, you are pretty much covered. WordPress has virtually everything you would want your site to have as far as SEO goes…”

but the truth is that WordPress simply is a content management system which allows you to store your content. Ultimately the way your content is displayed will determine if your site is SEO friendly and not WordPress it’s self. Your websites theme/template will be responsible for displaying your content and if the template is not configured correctly then your business will not rank as well in the search engines.

WordPress as a CMS is used by over 74 million websites, and is the most popular choice for business websites compared to any other category of websites. With such a huge number of websites using WordPress there are a huge variety of themes to choose from. These templates are often used by web agencies because using them cuts the development time down considerably which ultimately means more profits, but to you as the customer it could be a huge sacrifice in performance in the search engines.

You may think that the free themes would be the ones most likely to be the offenders, but the truth is many WordPress themes are created with a zero understanding of SEO, this includes both free and premium themes. Even more shocking there are web development agencies that sell these themes as search engine friendly sites.

If you hire a web development agency that uses themes then you could be damaging your business. Top rankings in the search result pages could take longer or could not be possible at all. And if you pay for a monthly SEO service and your website is built on a theme that is not SEO friendly then you could be paying for extra months where a good quality site wouldn’t have needed. This means your business is paying more for better search results rankings that may not be achievable.

Rather than just talk about some theory, or what some other internet marketing site has said we would rather put our knowledge to the test and display the results for you. So no more theory, lets test the difference in a custom based website to a pre bought theme.

If you would like to have an agency help you with your search engine optimisation please feel free to get in touch.

The Experiment

I have been conducting this experiment for the last 4 weeks and even at this short time period there is a clear winner. For this experiment I have used 2 separate domains so for example:

http://www.website1.com

http://www.website2.com

For the purpose of this experiment I wont be sharing the domains or the keywords used because both sites are actual real sites that are used to generate business for us at Weeare. I will say however we have done everything possible to make the results of this experiment fair and all the results are 100% real.

The Keywords

I have chosen 2 different main keywords for both domains with equal amount of searches (400) along with a keyword competition score of 20 which is moderately low. Each keyword if they were to rank for their desired terms on the first page and in the first few results could mean an extra couple of hundred to low thousands in income each month.

Here is how the keywords look starting off, I have blurred the actual keywords so that this article doesn’t bring me any additional competition.

As you can see at day one both keywords have not been found or ranked by Google, Bing or Yahoo. The custom built website is shown with the blue line, while the website using a well-known WordPress theme that many agencies in wales use is in red.

image1

In the past from my own experience I have seen websites indexed within a few hours and with keywords that are not too competitive even rank on the first page, so I was curious to see how long it would take each site to rank for their targeted keywords.

2 Days later

Within two days the custom built website had been indexed on Google, Bing and Yahoo. Where as the site using a well know theme still hadn’t been found by any of them. This can be seen below.

image2

As you can see above, Google indexed the site at result 38 which depending on ads could mean the 3rd or 4th page, while Bing gave it result 35 and Yahoo 20.

2 Weeks later

I decided to let both sites sit for 2 weeks before doing further SEO work, mainly because I became busy with another project.

Week 3

On the start of the third week I began with the off page SEO. For each website I started building natural back links from trusted relevant websites, what’s important to note is that for each website I tried to get links that would have the same power or link juice so that the experiment would still be fair. I continued to do this slowly over the next 7 days before checking rankings again. After the 7 days were up I then checked the rankings and what I found was quite unexpected.

image3

Week 4

As you can see from the image above the custom built website has improved its rankings on each search engine while the website using the theme has still not been indexed a full 4 weeks after being made and optimised. This was shocking to me as on the one hand the custom website is rising up the searches slowly while the other still isn’t index. The search engines don’t even know that this page exists. Imagine if your customers didn’t know you existed!

At this point I thought that the website had been sandboxed or penalised, so I logged into the Google webmasters admin area and checked, but there was no penalisation and the site could be found in the searches but it just wasn’t ranking for the keyword chosen. Meanwhile the custom built website was increasing dramatically, and it was nearly ready to break into the first page on Bing.

Experiment conclusion

4 weeks is only a short period of time, but the results are already clear to see. The custom made website is ranking much quicker and much higher than the website using a pre built theme. Now you maybe thinking that I used a bad theme on purpose to skew the results, but the theme in question is a top selling theme with thousands of downloads. Now I cant mention the theme because I don’t want to be sued, so you will have to trust us that we are telling the truth.

The search results for the custom website are still not hitting the first page, but everyone who has experience in SEO knows that it takes a little time, but based on the current rankings and data I would predict that the keyword in this experiment will hit the first page within the next month and from past experience I would estimate a top 3 ranking the month later.

As for the pre bought theme, I couldn’t estimate when it will start to rank.

In the same time period I also set up some other pages with a range of keyword competition scores and within the 4 weeks the custom website is already ranking well for the keywords, this can be seen below.

last

From above you can see that in the same time period where a pre bought theme has been used and hasn’t been found by the search engines I have managed to:

  • Achieve 8 top 10 rankings in Google, Bing and Yahoo
  • Achieve 2 number 1 rankings in Google and Bing

Your business on themes

So how does all of this affect your business?

If your using a theme that isn’t search friendly. Isn’t mobile responsive, and has junk code which slows down your entire site then your business is suffering because of it. Your website is being punished, and even worse you could be spending money on SEO that you may not need to. Don’t let a bad website kill your business.

If you would like to talk to us to see if your website is killing your business then please do, we would love to help.

For more great tips and tricks on how to improve your online presence sign up to our newsletter below and get online marketing tips sent straight to your inbox before any one else gets to see them.

Increase website conversion rate

Most people think that more traffic equals more sales, and often they are correct.  But getting more traffic often means that you have to invest in SEO services.   In this article, we will show you how to earn more money by increasing your conversion rate.

Everyone owns a website, but most websites do not perform as well as they should. In this article, we will look at ways that you can increase website conversion rate. So let’s start.

Full-Screen Images to increase website conversion rate

Full-screen images act as an interruption, they stop the visitor and force them to take notice. You may have already seen a full-screen image on this website.

Full-screen images make visitors take notice of your message and because of this, they increase website conversion rate. Full-screen video can also be used to achieve the same effect.

Split Screen Layouts

Split-screen layouts allow the visitor to get where they want to quickly. A split-screen layout is good for a business that has more than one main service.  At WeeAre we mainly sell web design and SEO services, we did consider using a split-screen layout on our index page, however, we felt that in this instance a split-screen did not fit into our design.

A split-screen element on a website funnels your visitors to exactly where you want them, this can increase website conversion rate.

Make your call to action stand out

If you want your user to do something, then make that something stand out.

If your website is mostly black and white and you want your visitor to sign up for your email list then make your email list button a bright colour. The brighter colour on the button is going to make your offer stand out because of this the button is going to receive more clicks and more email sign-ups.

As well as making your call to action stand out you can always have it pinned to the screen. You could have your call to action always stuck to the screen via the header, sidebar, or even the footer.

On our website you can see that the header is always stuck to the top of the screen, this is more to do with us wanting the user to be able to navigate around the website as easily as possible, but we could replace the navigation button with a call to action if we wanted.

Having your call to action (CTA) always-on screen is going to make it easier for your visitors to be able to take the action you want at all times.

Single Column CTA

Another great way to increase conversions on your website is to have a single column CTA. We use a single column CTA on this website as we want our visitors to contact us if they want us to work on their projects.

A single column CTA will make people stop and take notice, this helps to convert your visitors into customers by making it easy for them to contact you or take the next step in the process.

For more great tips and tricks on how to improve your online presence sign up to our newsletter below and get online marketing tips sent straight to your inbox before anyone else gets to see them.

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