Should your small business use social media?

Should your business should use social media?

Short answer: Yes

Social media networks have become an incredible resource for businesses who are looking to promote their brands online. The platforms themselves are free to use, but also have paid advertising options, which give more options for brands that want to reach a wider audience.

But just because your business should be on social media, it doesn’t mean you should be on every network. It’s important that you choose and nurture the social platforms that work best for your business, so that you don’t spread yourself too thin.

In order to create a successful social strategy, you need to understand how each network works and the kind of audience that you can reach on each platform. Below we have listed the most popular social media channels which can help market your business online.

Facebook

social media for small business

Facebook is the biggest social media network on the web, with nearly 1.8 billion active users, this channel is a great medium for connecting people to your business.

Considering that Facebook has a wealth of options for any type of organisation, it’s a great starting point for your business, regardless of your industry. You can use Facebook to share photos, promotions, important company updates and more.

Additionally, the site can be more low-maintenance than other social networks. Whether you post several updates a day or only a few each week, it won’t make much of a difference in what your fans think of you.

Twitter

social media for small business

With Twitter, businesses can share short text updates (of 140 characters or less), along with videos, GIFS, images, links, polls and more.

Unlike Facebook, you can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly connect with people all other users around the world.

The platform averages about 320 million active users worldwide and because of its reach, Twitter is not only a great way to market your business, but also an effective channel to use for handling customer service.

For example, if you maintain an active presence on Twitter, customers who are also active on the platform will engage with you to express concerns or share their praise. Great examples of companies that use Social Media for customer service include Arriva Trains Wales (@ArrivaTW) and Cardiff Bus (@CardiffBus)

Retweeting and interacting with other users content is incredibly simple. Hashtags help boost posts, and if a user with a lot of followers retweets you, your content has potential to even go viral. But with Twitter and other social networks, it’s important to remember to find balance. Don’t simply share your own links or media; instead, make sure you are also sharing a lot of interesting, relevant content from other users and from around the web, so your audience doesn’t think you care only about what your business is doing.

LinkedIn

linkedin for small business

LinkedIn is the world’s largest professional network and also is considered the most important social platform for B2B opportunities.

The platform is great for generating leads and is different to the likes of Facebook and Twitter. The type of users LinkedIn attracts are professionals, meaning you’re likely to attract the right people to your business and generate more leads if you sell B2B.

We always think of LinkedIn as an extension of our online brand and understand the importance of it in showcasing our whole company, not just individuals. Online presence is a huge part of marketing and LinkedIn has a big role to play in that. This platform gives solid opportunity to engage with users whether that’s through messages or post interactions.

Look for more information on Social Media Marketing services for your business? Or Search engine optimisation (talk to our seo consultants) contact us today and we will help you with any queries you may have.

5 Reasons why you should use social media for your small business

In this article we take a look at why you should use social media for your small business.  We look at 5 reasons why you should be using social media to boost your business online.

1. RETURN ON INVESTMENT

You constantly have an online presence with social media, you don’t pay for slots or domains. Your page makes you accessible to your customers at no cost to using social media. Many smart marketers utilise the traffic flowing through social media and many networks offer direct, targeted marketing which is nothing like we have seen from traditional marketing techniques.

This is a much more personal method of segmenting potential customers and enables an organisation to implement remarketing strategies with higher ROI’s as it’s easier to understand their respective markets with the vast information at their disposal through social media.

2. SEO

While social media offers your customers an additional channel to connect with you, social media can help influence how high your website ranks in search engines such as Google.

If you have interesting and compelling content to share, you can post this to social media and, if people are interested they can interact with these posts through ‘likes’ and ‘shares’ etc. This reaction causes what is known as social signals which allows search engines to take this into account when establishing what website ranks higher than the rest, having a sprawled foundation with traffic flowing from various places across the internet this would hold an organisation in higher stead than another organisation with an excellent website but no social presence.

For more info on SEO, check out our SEO Cardiff post.

3. FREE MARKET RESEARCH

Traditional market research consisted of questionnaires, or ‘tell us how we did’ on the bottom of receipts, but, NO MORE! When a business establishes a decent social media following with interactive followers, a business can see the daily changes in consumer attitudes to products, trends and behaviors. This will allow planning for the future and longevity of the organisation as changes in the market are much easier to spot at the early stages of, lets say production; imagine spending your entire winter attire budget on woolly hats when your social media feed is filled with people wanting the newest wigs which protect your hair (sounds crazy but it may happen!).

4. YOU CAN BE UNIQUE

How difficult is it to communicate your USP? (unique selling point), the answer is extremely if you don’t know how or if you don’t possess the tools required to accomplish such a feat.

If you view PaddyPower’s Twitter. They are a gambling website who has established relationships through speaking to their target market as if they were friends at the pub. They do this by posting content that relates directly to current affairs that their consumers are interested in and also put it across in their own personality where people feel as if it’s just one person behind PaddyPower’s Twitter account – this is the goal. PaddyPower’s competitors do not come close to this level of personal marketing and is the reason why many gambling companies are now starting to copy this method, if they are, then YOU should be also.

5. PROVIDING VALUE

If you can provide a truly valuable service to your target market then you will be able to position yourself as an expert in your industry. Whether that’s educational and entertaining blogs, posts, or tweets, if you are solving a problem or providing information, you’re adding value that customers will appreciate. This is often confused with monetary value through discount codes, BOGOF offers etc. Monetary value is the easiest method for businesses but begs the question – if your doing it, then so is your competition, so how valued will your customer feel and will your customer even remember you to spend that voucher? I doubt it.

Summary:

If you think of social media marketing as a tool for your business and not what teenage boys and girls use to keep up with the Kardashians then you will be giving your business the opportunity to thrive in the online world, which has a population many times more than the town/city you currently reside – more people = more business.

There are plenty of businesses and articles online that can help you get started but the most important thing to take away is that, you and your business should be yourselves and reflect your goals and values, this will attract the right customers to you and will be much more beneficial in the long run in terms of return on investment which you can then utilise for future marketing strategies.

For more great tips and tricks on how to improve your online presence check out our search engine optimisation page.

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