5 Things Your Website is Missing

Starting from scratch or making changes to an old website? There are a few elements that you should take into consideration, many would say these are must-have elements.

1. Mobile Responsive website design

A responsive website isn’t so much an element but the whole site. A mobile website allows your customers to browse your website with ease and hopefully leads them to contact you or buy one of your products.

Your website should be mobile responsive not only for your users but for the search engines. Since Google rolled out their mobilegeddon algorithm change, they have been punishing non-responsive websites in the search engine results. That means websites that are mobile-friendly have been pushed up in the ranks compared to those that are not.  A responsive website is a huge part of Search Engine Optimisation

If you need help with your marketing, talk to our seo consultants today.

For more information on responsive web design check out this article – What is mobile responsive design?

2. Clear Calls to action

Your website should serve a purpose, if it doesn’t then there is little point in having one at all. A call to action is something that you want your users to do next. This could be anything from adding a product to their shopping cart, subscribing to your newsletter, or using the contact form to send you a message.

Make your calls to action stand out and you will see your conversion rates rise. For more information on making your calls to action stand out you may want to look at the following article – Which colours should I use for my website and why? It discusses how colour has a massive influence on conversions.

3. Email Marketing List

Several studies have shown that email marketing has the highest return on investment than any other marketing strategy. You can build an email marketing list through various methods, such as giving something away for free, providing a discount for signing up to your newsletter for more useful content every month.

If your website doesn’t have email marketing integrated then you are missing out, especially when you can get started for so cheap. I would recommend either Mailchimp or Aweber, both of which can be implemented with our web design service.

4. Social Media Marketing

By including links to your social media accounts on your website you are giving your social accounts the chance to build a following more easily.

Social media marketing allows you to get out in front of your potential clients in an instant. Being active on social media sites like Facebook, Twitter and Instagram can help improve your search engine rankings, build your brand’s identity, and give your company a voice and personality.

Social media can also allow you to keep potential clients in the loop with new or special offers.

5. Contact Information

Yes, providing your contact information is common sense, but some businesses make it either too hard to find or don’t include it at all.

Recently we were looking for a new office for weeare and we came across an agent’s website with a property that looked like it would work for our team. The only problem is that the estate agent’s website was so hard to navigate that finding the contact information was a chore. We eventually found the contact information, sent them an email and the email bounced.

The email that we sent to the estate agent did not reach the agent because the email address provided was wrong. This could have been a deal worth thousands per year, yet the contact information wasn’t clear, was hard to find, and was eventually wrong. Crazy stuff.

Conclusion

All of the above may seem common sense to some, and they should be, but when it comes to the web we often find businesses don’t take their websites as serious as they should, and because of that they often forget small details that would make a huge difference to their business.

For more info on how you can get more traffic and more sales to your business check out our latest page SEO agency Cardiff.

5 ways your website is driving customers away from your business

Your website is one of your most important sales tools, but so many businesses get their website wrong. Most websites talk too much about themselves and don’t provide the content that their customers are looking for.

We have put together a small list of 5 ways your website is driving customers away from your business, and by the end of this article you should know how to fix the problems that we mention.

Over complicated navigation

Your websites navigation shouldn’t cause users to overthink, everything they need should be within a maximum of 2 clicks, if it isn’t you are just asking to cause frustration for your customer, which is never a good thing.

The back button is one of the most used buttons on a website browser and your customers are much more likely to click the back button than scroll through a badly designed website.

Make your website navigation easy to use and navigate and you will improve the bounce rate on your website. The bounce rate by the way is a statistic that measures the amount of people who visit one page on your website and then leave. A high bounce rate is not a good thing.

Non Responsive website

Websites in this day and age should be responsive. If they are not you are providing your users with a terrible experience, which will cause them to leave your website and you are getting punished by search engines like Google because they know that unresponsive websites do not provide users with good experiences.

For more information on responsive websites and how they can impact your business check out this article – FAQ, What is responsive web design?

Web Page Speed

1,2. That’s all it takes for a user to leave your website. 2 Seconds. If your website is taking longer than 2 seconds to load then you are pushing your customers into the arms of your competitors. You can improve the speed of your website by doing the following:

• Don’t use website themes that contain code bloat.
• Make sure your code is optimised for performance.
• Optimise images for the web.
• Use a good hosting provider.

A slow website is one of the main reasons why your customers would be clicking the back button. Over the years we have worked with companies that have had some terribly slow websites and most of the time it has boiled down to bad code. One of our client’s old websites took 7 seconds to load. They were spending thousands a month on PPC marketing and most of their traffic was clicking back before even seeing the business’s offer.

If you have a slow website you are killing your marketing efforts, please reach out to our seo consultants today and they can help.

Don’t make people think

Causing your users to think will ensure that they will click the back button very quickly. This may sound silly, but with so much information bombarding your user, even the simplest of decisions can take time to perform.

The naming conventions on your website are very important. If you have a services section on your website but call it something like “facilities” then your customers may not know that they are the something. This will cause them to leave your site because they won’t know where the service section is located.

The average person visiting your website will be looking for services, so help them find them by not making them think.

Outdated Content

As a small business owner, I understand that most of us are constantly busy and we really don’t have the time to be blogging or updating our websites, but the truth is you have to. You have to make time for updating the content on your website because if you don’t you leave a bad taste in your user’s mouths.

An outdated website gives your potential customer a bad first impression. Imagine landing on a website and seeing that the last article they wrote was in 2012. This will lead them to think either:

• You don’t care about your business.
• You are out of business.

If you don’t update your content you are also missing out on the SEO benefits. Adding more content to your website can increase your search engine rankings, it can increase the number of social shares that your website has, and in general, can improve the number of inbound leads and sales.

Conclusion

If your website is guilty of any of the above sins, don’t worry all is not lost. It is never too late to improve your website whether that be from the design, content to page speed.

If your website needs to be redesigned then please talk to us, or if you think your website is ok and you just need more traffic check out our search engine optimisation cardiff page

15 Reasons why your business should be blogging

Blogging is a great tool that your business should be using to engage with your potential and existing customers, but so many businesses don’t blog.

I must admit I also find it tough to blog because running a business leaves you with hardly any free time but I do I try to blog at least a few times per month.

If you’re curious about why you should be blogging for your business then keep on reading.

Here are 15 reasons why your business needs a blog.

1. Your blog allows you to share timely and relevant information with your customers and potential customers. Your blog is your direct communication channel. You maybe using social media to communicate with your customers, but not everyone uses Twitter or Facebook, but anyone can visit a blog.

2. Google loves businesses that blog, Google is in the content business and by blogging you are providing Google and the other search engines with valuable content and by doing so they will reward you with relevant visitors/customers.

3. If your current website doesn’t have a blog then you don’t need a new website, you could use an existing blog platform like WordPress or blogger. I would recommend your website and blog being on the same domain for you to get the best results out of SEO, but having a blog on a separate domain is better than not having one at all.

4. According to a survey carried out by HubSpot, 60% of businesses acquire more business by blogging than those who don’t.

5. Your blog gives your business a personality and helps you stand out from the crowd. Your blog will allow your potential customers to learn more about you.

6. If you want to position yourself as a market leader then you need to get your voice and your opinions out there, otherwise, no one will know about your expertise.

7. A blog allows your customers to interact with you and your business. Blogs are meant to encourage interaction, so if you do blog make sure to reply to all comments, this also applies to social media by the way.

8. Blogging can be fun, it takes you away from some parts of your business that you may not enjoy and can give you something to look forward to.

9. Blogging keeps you on your toes. Anyone who has blogged knows that it can be easy for a few weeks, but after a while, you will need to produce fresh content that your customers will enjoy and find useful, this can be hard!

10. With a good content strategy blogging can keep you focused. By sticking to a schedule you are giving your business the care it deserves online.

11. A blog builds confidence. A site without a blog may look empty and uncared for, a business that blogs however is seen as a reliable source for information in your industry.

12. Blogging makes you think more about your business than anything else. By blogging, you need to constantly think about who you are writing for and what are you trying to achieve. A blog without focus will attract no customers.  The personal trainer in Cardiff for example writes about personal training, fitness, diet, and health.  He knows that his clients like to read about these subjects.   He doesn’t write about what he got up to on the weekend, his favorite movies or anything nonrelated as his customers wouldn’t be interested in these subjects.

13. Blogging helps create a brand. A blog allows you to tell your companies story, why you are in business, and allows you to tell your customers how you can help them.

14. Blogs are cost-effective. Every post that you publish may not have an immediate effect on your business but you should think of a blog as a long-term strategy. Building a blog will allow your business to create content that could be shared all around the internet, allowing your business to reach places you thought were not possible. Our blog for example has allowed us not only to work with businesses in Penarth, Merthyr, and Bristol but also places around the globe like New York City.

15. Blogging creates free PR. Become a well-known blogger in your industry and you will be giving interviews before you know it.

Conclusion

Hopefully from the list above you can see that blogging is a great tool for your business. I completely understand why some businesses don’t blog because being a small business owner myself my time is eaten up by everything else. But the benefits your business could receive from blogging are worth the time and effort to do so.

Another advantage of blogging is that it helps create content that can be found in the search engines, if you want to know more about SEO check out our Cardiff SEO agency page.

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