Every business needs a website.
Big or small, new or old.
But just because you have a website, it doesn’t mean that it is effective in improving your sales.
There are many reasons why a website can be ineffective, so rather than making this a 10,000+ word article, here are the most common mistakes that we see on a daily basis.
1) Not mobile-friendly
Mobile phones are now used much more than desktop computers to browse the internet. Therefore it makes sense that your website should perform on mobile devices.
Unfortunately, there are still many business websites out there that don’t work well on mobile devices. Mobile responsiveness is also a huge part of search engine optimisation
This causes you to be penalised by the search engines (Google, Bing, Yahoo), decrease your conversion rates (see how to improve your conversion rates here), and causes your customers to become frustrated while using your website.
To make sure your website works well on mobile devices you will need to make sure that your website is mobile responsive.
To check if your website is mobile responsive try out the Google Mobile friendly test.
2) You use too much jargon
Here at Weeare, we pride ourselves on not being robots. We don’t use jargon to make ourselves sound smarter, we do quite the opposite. We constantly make an effort to get rid of jargon and explain in everyday terms. And so should you.
Unless you are dealing with industry experts your customers won’t know or understand the technical language.
When describing your products or your services keep the jargon to a minimum.
3) Hides essential information
With a lot of websites your customers simply want to know:
- What you do
- What time your open
- Where you are located
- How to contact you
So if you think the above applies to you then you need to make sure that all of that information is clearly available.
One of our customers, La Bodega restaurant didn’t have this information available on their old website.
When we used our web design services on their new site we made sure to make the information easily accessible to all customers. The result was a massive increase in online bookings.
Other important information your customers may want to find could include an about us page, your pricing and links to your social accounts.
All of the above helps your customer to trust your business more and increases the chance of them doing business with you.
4) No clear call to action
A call to action is something you want your website visitor to do.
Without a call to action, you are leaving the visitor to guess what you want them to do, often this means they end up leaving your website.
A call to action could be something as simple as “call us for a free quote” or “Send us a message”
Without a call to action, your potential customers won’t buy from you.
Hubspot has a great list of call to actions that you can use on your website. Check them out here.
5) Your website looks old.
An old website can cause your visitors to think you have gone out of business.
If your website looks like it was built in the 90’s you don’t set the customers mind at ease.
Generally speaking, your website should go through a redesign every 2-3 years, any longer and you are risking your site becoming out-dated visually and technologically.
If you think your website could be out-dated please get in touch with us and we can have a look to see if there is anything we can help you with.
6) Your website is too slow
Customers expect your website to load quickly (our search engine optimisation consultants can help with a slow website!).
If your website is slow, they will have no problem clicking the back button and going to one of your competitors. Ouch!
The easiest way to speed up your website is to have it built correctly in the first place.
Website themes that are often used by cheaper web design agencies are generally slow as they contain a lot of bad code inside of them.
Bad doesn’t refer to the code being malicious, in this case, it simply means there is a lot of code that doesn’t need to be in there in the first place.
Website themes contain this bad code because they simply need to cater to a wide range of uses.
As a business owner however you know that your business is unique, because of this a theme won’t cut it.
Using a theme is often cheaper, but the negatives outweigh the positives.
Speed up your site by having a custom website design carried out.
A custom website and a good web host is quite often more than enough to keep your visitors hanging around.
7) No content
In the past, I have worked with clients that have provided very little content.
I then explain to them that if they are going to generate any leads for their business they are going to have to provide content that people want to read and content that the search engines can find.
To add more content to your site you should consider adding more descriptions to your product pages and even your about page.
Having said the above, the best way of adding content to your website is through your blog.
Customers will often search for information on products or services, if you can provide them with the information that they are looking for through a blog post then there is a good chance they will end up doing business with you.
If you are making any of the above mistakes on your website it may be time to consult with an expert. Talk to us, we may be able to help you increase your online traffic and sales. You may also be interested in our post SEO Cardiff